New Year, New Us: RPG’s Workplace Resolutions

  Synonymous with the New Years is resolutions. The tradition in which people promise to do an act of self-improvement or something slightly nice for others dates back to much older times, where Romans began each year by making promises to the god Janus (which the month of January is named after). I’m sure losing […]

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Dumb & Dumber: (Some) Brand Mistakes of 2015

 by Brigid Sweeney, Senior Associate, Global Agency Marketing & New Business People make mistakes. After all, we’re only human. Mistakes are our way of learning and developing as individuals. But have you ever stopped to think about big brands and companies? While they have teams of people working on campaigns, they are still susceptible to […]


Snapchat Gets Political & More Social Media Changes in 2015

By Andra Searles and Cody Sibulo  2015 sure saw a lot of changes on social media – from entirely new platforms like Periscope taking center stage, to evolving uses of popular platforms like Snapchat – but luckily for you, we’re here to help navigate the forever shifting landscape of social media and describe what emerging […]

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Holiday Marketing: Where Do We Draw the Line?

Written by Kayla Niedziejko, Associate, Agency Marketing   Merriam Webster defines the word holiday as “a special day of celebration: a day when most people do not have to work.” For professionals in the marketing and communications world, holidays are opportunities; a chance to inform customers, promote products and cash in rewards. For 8 out […]


Back to the Basics- 5 Takeaways from PubClub’s Speed Pitch Event

Written by Account Coordinators Carmen Soh and Alex Connelly We recently attended PubClub’s Speed Pitch event with Cameron Burns of Boston Green Blog and Just Us Gals, Alex Weaver of BostInno and Tom O’Keefe of Boston Tweet. Here are five key takeaways we learned about pitching media from the event. Research who you’re pitching. First […]

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Twice is Nice: Racepoint Named Best Places to Work

  By Agency Marketing According to data in Happiness at Work many of us will spend 91,000 hours of our lives at work (to put that in perspective, that’s 10.5 years). With all the time and energy spent at our jobs, why not spend it at a great place? This week, Racepoint Global was named a “Best […]


10 Questions with Brittany Jacobsen

1. How would you explain what you do for work in 3 sentences or less to your 7-year-old niece?  I help companies tell the world about all of the cool things they do and they cool people that make it happen. Some of the articles you see in newspapers or magazines are written about companies […]

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10 Questions with Julia Weber

Get to know Racepoint Global’s newest Account Coordinator, Julia Weber! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I am just starting at Racepoint Global as an account coordinator for the corporate and health accounts. We help different health companies create a […]