HIMSS 2016: The Year of the Interoperability

             By Megan Ostrower, Account Executive How about that ride in? I guess that’s why they call it Sin City.     Did you know, in 1980, a Las Vegas hospital had to suspend workers who were placing bets on when patients would die? The […]



Now What: Super Tuesday And The Emergence Of The Nominees?

Written by Matt Bennett, SVP, Washington D.C. Practice Lead & Liz Wells, Senior Account Executive Tomorrow is a big deal in the 2016 election. Super Tuesday sees more than a dozen states and territories hold their presidential primaries and caucuses and there will likely be a great deal of clarity […]

Now What: New Hampshire Votes Against the Establishment

By Matt Bennett, Senior Vice President, Washington D.C. Practice Lead Continuing Racepoint’s look at the 2016 presidential election, we come to the New Hampshire primary. The results both confirmed what the polling showed in the week leading up to the vote and upended any chance of this being a short and […]


What’s to Come: Super Bowl 2016 Ad Preview

Written by Brigid Sweeney, Senior Associate, Global Marketing and Business Development With Super Bowl 50 upon us, we’re ready to kick-back with a beer in hand to watch the big game against the Broncos and the Panthers this Sunday. Since the Patriots aren’t in the Super Bowl this year, (the […]

The Maelstrom: Communicating Facts When Hyperbole Rules the Day

Written by Matt Bennett, SVP & DC Practice Lead We often have the opportunity and challenge of communicating about complex topics, seeking to bring perspective and information to key audiences about issues and industries that are constantly evolving. One of those issues dominating the news today is the cost of […]



Now What? Chronicling the 2016 Presidential Election

By Matt Bennett, Senior Vice President, Washington D.C. Practice Lead If you thought the Iowa caucuses would provide answers in the most confounding presidential election in generations…well, let’s see if New Hampshire can help sort this out. On the Republican side, Senator Ted Cruz (R-TX) won a clear victory, with 27 […]

Dunkin’ Donuts Gets Personal

Written by Ani Jigarjian, Vice President, Global Marketing and Business Development  Ok Dunks Nation, *potential spoil alert* Did anyone else have this waiting in their inbox this week? I did. And I loved it. An enterprise brand taking the time to send customized infographics to its DD Perks users with […]



Zulily and the Human Touch

Written by Ani Jigarjian, VP of Global Marketing and Business Development By now, most of you have heard about the kind gesture e-commerce site Zulily provided to one of its customers. When the customer received her coat from the company, she realized the fabric would be a nightmare with the two dogs she […]