By Kassidy Johnson and Andra Searles We frequently see effective campaigns in the work that we do, but never before have we seen social media platforms prove to be so compelling to direct social and political change. We’re seeing now the beginning of what has been dubbed an era of “hashtag activism.” As digital marketers […]



The Breakfast Club: Learnings from AdClub’s CMO Breakfast Series with Staples

By Brigid Sweeney, Senior Associate, Global Marketing & Business Development Yesterday, a few colleagues and I attended the Ad Club’s CMO Breakfast Series, a thought leadership platform for CMO’s of top global brands to share insights and branding expertise. During this event, Staples’ Executive Vice President of Global Marketing for Staples, Frank Bifulco provided the […]

What the Gemalto Hack Means for Consumers

As you may have seen this morning, the news that Gemalto was hacked in 2010 has surfaced pretty rapidly. While some may not know who Gemalto is, the hack is certainly a big deal for businesses and consumers alike. Gemalto is a chip maker specializing in SIM cards and similar payment technology, such as EMV […]


ashely benisatto

10 Questions with Ashley Benisatto

1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? The main goal of my job is to help clients educate people about their services. Whether that’s putting on an event, speaking to the media, or developing an ongoing program it’s my job to […]

10 Questions with Ryan Lemos

1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? We are trusted advisors who help companies tell their cool, interesting and important story to the world. 2. What is your favorite website, blog or online community? Grantland 3. What is the last book […]

ryan lemos


10 Questions with Eleine Fang

Get to know RPG’s newest Account Coordinator, Eleine! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help companies tell their stories in an interesting way to their audiences. This makes the people in those audiences like them more and want to […]

PRSA Boston 2015 Predictions: Do Goldfish Really Have a Longer Attention Span Than Humans? Average attention span: a human… eight seconds. A goldfish…nine seconds. Thank you so much, Peter Prodromou, President, Racepoint Global, and team for hosting the PRSA Boston 2015 Predictions event on January 15. You seemed like such a great guy in the […]

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State of the Union 2015

#SOTU 2015 Around this year’s State of the Union address, there will be an unprecedented number of opportunities to engage with the White House, the President and other staffers on social media platforms – including a virtual Big Block of Cheese Day. Racepoint Global has prepared its annual SOTU social media guide to help you […]