Comcast, Netflix and the Implications on the Future of Media

Contributed by Peter Prodromou, President, Racepoint Global The prediction of the catastrophic decline of television has always seemed a little shrill and frantic. Pure social media players have spent the past decade maligning this 80-year-old medium, even as networks have managed to drive up ad prices by more skillfully than ever slicing and dicing demographics. Social, […]

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Screenshot of the Coca Cola Journey page.

Should Coca Cola reconsider its content marketing strategy with Journey?

This post was contributed by Kevin Green, EVP, Global Digital Strategy and Partnerships at Racepoint Global. I recently read a fascinating article on the Coca Cola Journey brand journalism site.  The author suggests that the low engagement around the content on the site signals a failure and that Coke should reconsider their approach.  Ashley Brown, the creator […]


“10 Questions” with Nicole Smalley

Get to know Nicole Smalley, Racepoint Global’s newest media planner in this intimate Q&A. 1.  How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I make sure there are ads for different companies on websites and that there are people writing about those companies […]

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“10 Questions” with Crystal Witter

  We’re very happy to have Crystal as a member of our Agency Marketing team at Racepoint Global! Get to know our agency marketing intern in this intimate Q&A.   1.  How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I have to think of ways […]


“10 Questions” with Liban Nooh

We’re very happy to have Liban as a member of our Agency Marketing team at Racepoint Global! Get to know our new director of business development in this intimate Q&A.   1.  How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help my company […]

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Tyler Kizner

“10 Questions” with Tyler Kizner

Busy Monday? Take a quick break and get to know Racepoint Global Assistant Account Executive, Tyler Kizner, in this intimate Q&A.   1.  How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I go online and find out what people like and then get them […]


Celebrating #rampupthered

Contributed by Racepoint London Client Director, Laura Larsen. Created by the British Heart Foundation, ‘Ramp Up The Red’ day is designed to raise funding for heart research and awareness of the UK’s biggest killer, coronary heart disease. Around 2.7m people already live with the condition here in the UK and with sedentary lifestyles, increasing obesity […]

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The Difference Design Can Make

This guest post was contributed by Crystal Witter, intern at Racepoint Global. On January 15, Racepoint Global announced a new name and logo – a final step in the Racepoint Group and Digital Influence Group integration (the integration was announced in July 2013).  As any company grows, naturally its goals and talents evolve with it. […]