Do the Math: Using Big Data, Cloud & IoT to tell the Story

By Adam Cormier, Account Director Broad generalization: I hate math, so how about a career in PR? Agencies are homes for a truly diverse set of college degrees – our colleagues’ majors differ drastically, from  English and music, to philosophy and – wait for it – engineering majors! To make it in an agency […]

GSMA Infographic


A Lesson for Marketing on Commitment…from Grey’s Anatomy

Commitment is not just a concept relevant to interpersonal relationships, a word to scare off the Colin Farrell’s of the world, or an inspirational catchphrase for fans of self-help books and 12 step programs. Brands can also learn, benefit and ultimately profit from an important lesson about commitment, and from […]

What I Learned about Business from NBC’s Parks and Recreation

Written by Melanie Salemno, Intern at Racepoint Global NBC’s Parks and Recreation started out as just another series to binge watch in the evenings before bed. As the story line progressed, the political comedy quickly became relatable as the characters advanced in their careers and personal relationships. Amy Poehler stars […]



How Does She Do It All? The Work-Life Balancing Act

Written by Allison Frieden, Account Executive at Racepoint Global It’s not often women can gather to ask honest questions about work-life balance. The traditional 9-5 work week is slowly disappearing as technology makes us more accessible than ever before and employees often obligated to stay connected 24/7. The need to […]

Now What: After New York, Has Anything Changed?

Written by Matt Bennett, SVP and Washington D.C. Practice Lead at Racepoint Global In the most dynamic presidential election in decades, have we reached stagnation? The New York primary happened yesterday, with weeks of anticipation and hype, and yet the results were predictably in line with the polls and the […]



Boston. One > Zero.

Written by Scott Barboza, Senior Account Executive at Racepoint Global 1. One. Depending on perspective, it can be a number of isolation or a number of completeness – the all-encompassing enumeration of all the possibilities that can be. It is, at once, a number that divides and draws together. Depending […]

Who Knows

Now What: All Eyes Turn To The Golden State

Written by Cody Sibulo, Account Coordinator  The race to the White House has continued to surprise us, and the candidates are in full force in the remaining primaries spread out over the coming months. One thing is for certain: Every. Delegate. Counts. With this in mind, the presidential candidates are […]