Category Archives : YouTube

Forget Best Practices, Just Tell Really Great Stories: Three Simple Rules for Excellent Storytelling

ShareThe following post was written by Lindsay LeCain and Theresa Masnik, Racepoint Group Account Executives. Connect with Lindsay and Theresa on Twitter. Last week, in the bowels of the Boston Public Library, PR Newswire presented a half-day session on the importance of “Employing Visual Content for Compelling Storytelling.” One of the presenters, Andrew Davis (@TPLDrew), […]

Are Viral Videos Bad For Our Health? 4

ShareLet me preface this post by saying that in no way am I medical expert or psychiatrist. But it doesn’t take a doctor to realize when something is strange. Viral videos – which many people aspire to create – seem to be having an unnervingly negative affect on some people’s health. In July Newsweek published a cover […]



Why the Kony Campaign Isn’t Corny 6

ShareThis is a guest post by Mandy Miller. Follow her on Twitter at @MandyMayM. Remember the “Live Under a Rock? Geico commercial? Well, in case you do live under a boulder, you may be wondering what this Kony business is about. Naturally, it stirs larger political and foreign relations and policy debates, but you have […]

US Soldiers Use YouTube To Get Delta’s Attention 2

Share Everyone hates paying extra money to check a bag when flying, but a group of US soldiers returning home from Afghanistan recently were particularly irked. According to the soldiers, the US Army has an agreement with Delta in place where they can check 4 bags (Delta claims the 4 bag policy was for first […]

Gone Fishing: Catfish 14

Share Early this week Universal Pictures invited RaceTalk to attend a private screening of the documentary “Catfish.” Given our extensive coverage of social media, and particularly Facebook, the studio felt we were the perfect viewers. The film follows a young, New York City based photographer, Yaniv “Nev” Shulman as he forms relationships with a family […]


Old Spice Man Launches Personalized Social Media Campaign 10

Share Old Spice has launched a new social media campaign using Old Spice Man, who is actually former NFL player Isaiah Mustafa. Following a successful television commercial campaign which began during the Super Bowl, Old Spice took Mustafa to YouTube, Facebook and Twitter, and is now making personalized videos. Hustafa has already made videos for […]