Forget Best Practices, Just Tell Really Great Stories: Three Simple Rules for Excellent Storytelling

ShareThe following post was written by Lindsay LeCain and Theresa Masnik, Racepoint Group Account Executives. Connect with Lindsay and Theresa on Twitter. Last week, in the bowels of the Boston Public Library, PR Newswire presented a half-day session on the importance of “Employing Visual Content for Compelling Storytelling.” One of […]

Gone Fishing: Catfish 14

Share Early this week Universal Pictures invited RaceTalk to attend a private screening of the documentary “Catfish.” Given our extensive coverage of social media, and particularly Facebook, the studio felt we were the perfect viewers. The film follows a young, New York City based photographer, Yaniv “Nev” Shulman as he […]


Old Spice Man Launches Personalized Social Media Campaign 10

Share Old Spice has launched a new social media campaign using Old Spice Man, who is actually former NFL player Isaiah Mustafa. Following a successful television commercial campaign which began during the Super Bowl, Old Spice took Mustafa to YouTube, Facebook and Twitter, and is now making personalized videos. Hustafa […]