Category Archives : Web 2.0


Honor Your Civic Duty and Vote… for SXSW ’12 3

Share It’s that time of year, again: where the SXSW Interactive 2012 PanelPicker is open for public voting! For those of you who are already versed in the innovative, educational treasure trove that is SXSW, I don’t think I need to expound any further. For the rest of you, read on: “The 19th annual SXSW® […]

It's time to vote for SXSWi 2012!

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#140conf Boston: Not A Tech Event, A Life Event 21

Share Back in April I wrote about Jeff Pulver’s 140 Character Conference that was taking place in New York City. I praised the conference and its attendees for providing advice on social media best practices live from the event. The live tweeting was so impressive I felt like I was there in the auditorium. Yesterday, […]


How AT&T Jumped Into the Social Media Fray 15

Share Last week I had the opportunity to catch up with two-parts of AT&T’s social media equation. Shawn McPike, a social media strategy manager with AT&T’s customer care group and Susan Bean, a strategist behind AT&T’s corporate communications, joined me in far-ranging discussion around AT&T’s social media strategy. For a company the size of AT&T, […]


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The New Yahoo! 3

ShareIt’s been a long time in the making, but Yahoo!’s new site is now available.  This fresh look attempts to be more like iGoogle, with a column for favorites on the left side of the page. The cool part is that when you scroll over a category, a box pops open on the screen, enabling […]


Social Media: PR Better Get Quantitative 4

Share Earlier this week Advertising Age took a look at how PR heads are shifting towards the center of marketing departments. The role shift at top levels evidence of a larger shift for communications and PR as a whole. The media meltdown, combined with the explosion of social media, has served as the great equalizer […]


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Volvo Integrates Twitter into YouTube ad, Calls for Followers 4

Share As I mentioned in a recent post on VitaminWater, I woudn’t be suprised if more companies start to use their Facebook pages as their corporate Websites. VitaminWater, of course, used its Facebook page, not its Website, as the call to action in a recent TV ad campaign. Volvo, is taking it a step further […]


Twitter Grows by 1382% in a Year; Facebook by 200% 8

ShareHave you been using Twitter or Facebook more frequently the past few months? If so, you are one of the 14 million plus people in the U.S. that logged in to Twitter.com (this figure doesn’t even include TweetDeck or Twhirl traffic) and 91 million plus people that signed on to Facebook in the last year. Mashable recently reported these figures, noting that the […]

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Is Social Lending the Answer to the Credit Crisis? Q&A with Pertuity Direct CEO Kim Muhota 5

Share With APRs on credit cards doubling out of the blue, investment options dwindling and banks tightening their loan policies, RaceTalk connected with Kim Muhota – CEO of Pertuity Direct – to discuss how online social lending could play a significant role in freeing up consumer credit and helping the U.S. pull out of the […]