A new trailer is out for the upcoming Facebook movie, “The Social Network” is out. This trailer gives much more information then the first preview, which was only audio. Scenes from the newest make it appear very similar to Ben Mezrich’s book, which the movie is based on.
The film will be released October 1, and based on Facebook’s widespread popularity, it would be no surprise to see the movie become a box office hit. It’s star-studded cast of Justin Timberlake and Jesse Eisenberg (“Zombieland” & “Adventureland” should also help with ticket sales.
Ironically, “The Social Network” can’t be advertised on Facebook itself, because that would violate the company’s API. However, people can still post the movie trailer to their personal pages.
Over the past week the fake BP Twitter account has become quite popular – attracting over 55,000 followers in just over a week. In many of their tweets a fictional character named Terry is mentioned, who can best be described as an epic #fail.
Well, today BPGlobalPR is expanding its Twitter presence, as they have just announced that Terry has joined Twitter as bpTerry.
While this is great news for Twitter users that enjoy a laugh throughout the day, it’s just another dark cloud in BP’s public relations nightmare (it’s also a smart move for the owner of the BPGlobalPR account, in the event that BP attempts to have Twitter terminate the fake account).
More often than not, a piece of the entry I’m working on for RaceTalk revolves around a tweet, or at the very least includes a quote from a tweet. The one problem with illustrating that has been there is no easy way to get that tweet into a blog entry. Sure, you can take a screen capture or simply link to the tweet. However, that doesn’t offer you the same customization that you get with embedding content (YouTube videos, uStreams, etc.). Not any longer, according to a post on the Twitter Media site. Twitter will be enabling embeddable tweets starting tomorrow.
Now WordPress blogs like this one to outlets such as the New York Times can simply embed tweets for reference or citation within a story. Twitter highlights the way Marshall Kirkpatrick of ReadWriteWeb covered the HP and Palm deal leveraging the best tweets on the topic within his post. Now, unlike those sometimes grainy photos, bloggers will be able to embed visually pleasing tweets with the click of the button. In short, they’ll look like the one above, only it will be click-able and much better looking.
PitchEngine, the social media release platform, announced on Tuesday that it is partnering with Technorati and MyMediaInfo to develop components for its soon to be released, Pitch™ Platform.
We didn’t have the chance to catch-up with PitchEngine’s CEO Jason Kintzler today, but according to the PitchEngine release, The Pitch Platform (due to be released in beta over the next few weeks) will offer a new kind of “social media relations”. Instead of sending press releases to email addresses, the platform will create a new channel for conversations and sharing content with real people (journalists and consumers).
Technorati will assist in creating the Technorati List (fueled by PitchEngine), which is designed to help organizations and bloggers simplify and expand blogger outreach. MyMediaInfo will assist on the traditional media end with access to 400,000 media members.
With the Pitch Platform, media will be able to follow and filter only the content that matters to them. If they see something they like, they’ll be able to interact privately, one-to-one with the Pitch creator. Media can also pitch story needs to brands and organizations from within the same categories of interest making Pitch a genuine media relations tool.
But do we really need another channel? With more channels than ever before to connect with journalists and brands, will journalists want to open a new channel (even if it is a filter)? We’ve seen the evidence that they’re already using social media for similar purposes. A study released in January found 65 percent of journalists are using social networking sites and 52 percent are using micro-blogging sites like Twitter as part of their news gathering. Add on calls and instant messaging, and that’s a lot of channels to keep track of.
Any new channel will have to offer a lot to get journalists to abandon any of the aforementioned channels. Hopefully we can give you a better idea if this does all that, when we trial the beta offering later this month.
It’s safe to say that Kevin Smith, the well known director and producer of cult-classics such as Clerks, is not nuts about Southwest. If you’ve been hiding under a rock and missed last weekend’s (turned this week’s) PR fire drill for SouthWest; Smith was asked off of a Southwest plane with the airline citing their two-seat rule for passengers who don’t safely fit in two seats. Smith, who is also a new media media influencer in every essence of the word, took to social media after that, giving his side of the story.
In a slew of Tweets following the incident, Smith detailed his take on the Southwest policy. Ever since then (now nearly a week after the incident), it has been “he said,” “she said,” between Southwest and a man with 1.6 million Twitter followers.
Such is corporate communications life in the world of new influencers. No matter how social media savvy your PR department and company is (Southwest is pretty savvy), Smith and others don’t walk around with Twitter badges on.
But a funny thing happened as this incident transpired. Southwest did a lot of things to make the bad situation better. They noted to their Twitter followers that they’d be contacting Smith by phone (code: offline). They posted an “apology” on their blog and updated it after talking with Smith (who voiced issues with the language in the post). They did a lot of things right. Smith even took hits from media members noting the incident was hurting his brand more than Southwest’s brand.
What can be learned from the incident? This won’t be the last time a high-profile person (with a large social media platform) is “wronged” by a company. Mistakes will happen and the Twitter-storm will follow. However, if you take the time to gather facts, take the conversation off-line, address it personally, don’t treat the person with the platform any different than another customer and mean what you’re saying – it can be handled.
Tis the story of Jeff Pulver, the technology anthropologist (he doesn’t like social media guru), who was headlining a talk at the Times to kick-off social media week when he got stuck on an elevator with Today’s Ann Curry (also on the panel) and Jennifer Preston, the Times social media editor. Gawker has their full, harrowing tale (with videos and tweets) here.
Several reports this afternoon indicate that Mashable is on the verge of being acquired by AOL. Gawker reported this development around 3:00pm, and Robert Scoble also reported the news today.
According to Scoble’s Twitter handle:
My sources confirm that Mashable is being sold to AOL. Trying to get more details now.
Mashable founder Peter Cashmore (24 years old) responded to Gawker’s request with a non-comment:
We don’t comment on speculation, but we do hold our writers in high regard and pay a competitive salary for their tireless efforts.
A couple other Mashable bloggers have written vague posts on Twitter, which hint that there is something in the works:
Ben Parr: “I’m on a plane at the moment, but I do not comment on speculation or rumors. That’s all I have to say on the matter.”
Jenn Van Grove: “Mashable’s team campfire chat is buzzing right now… I bet you wish you were a fly on those walls ”
The past two days we have looked at 2009′s Best of YouTube and Best of Facebook, and today we’re taking a dive into the social network that had everyone tweeting. In 2009 Twitter went from a social network that was catching on to one of the most visited and talked about Web sites, impacting our lives in ways that we never imagined. The following tweets and trends were some of the most significant developments involving Twitter in 2009, influencing mainstream media and the multimedia world that we live in today.
RaceTalk’s Best of Twitter 2009
1. Michael Jackson’s Death: The news that Michael Jackson had died almost took down Twitter completely. In fact, over 30 percent of tweets were on this topic at one point, and the news of his death was first reported over – take a guess – Twitter. Of course, this also brought out the worst in Twitter, as many users would sign in only to find the fail whale smiling at them.
2. Plane landing in the Hudson: The first report of a US Airways plane landing in the Hudson River wasn’t by CNN, NBC or any other television station – it was on Twitter. Passenger Janis Krums sent out a TwitPic just minutes after the plane came to its water landing, which was heavily circulated on the Web and was the first photo of the incident.
3. Twitter Goes Green: In support of democracy during the 2009 Iranian election, many Twitter users began shading their profile pictures green. This became one of the largest trending topics of the year, and #iranelection was the second most used hash tag of the year (the first was #musicmonday, not #swineflu)
4. Marriage Proposals and Giving Birth: A marriage proposal over Twitter may not be romantic, but it was very unique. In 2009 Twitter saw its first public marriage proposal, and once the first one occurred, others followed as well (honestly, this seems like asking someone on a date through a note in middle school). Following engagements, Twitter became involved in giving birth, as Sara Morishige Williams (wife of Twitter co-founder Evan Williams) tweeted her way through labor.
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