Category Archives : Social Networks


8 Years of Twitter, 5 Keys to Excellence

Shareby Zach Friedman It took Twitter two years to reach its billionth tweet. Today it takes two days. In its first eight years, Twitter has fundamentally changed the way we communicate and share information – it allows information to travel so fast that the U.S. Geological Survey now uses the tool to augment its earthquake […]

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Forget Best Practices, Just Tell Really Great Stories: Three Simple Rules for Excellent Storytelling

ShareThe following post was written by Lindsay LeCain and Theresa Masnik, Racepoint Group Account Executives. Connect with Lindsay and Theresa on Twitter. Last week, in the bowels of the Boston Public Library, PR Newswire presented a half-day session on the importance of “Employing Visual Content for Compelling Storytelling.” One of the presenters, Andrew Davis (@TPLDrew), […]


RPG Live Episode 7

Share  Racepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s “10th anniversary” episode features some of the newest members […]


RPG Live Episode 6

ShareRacepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s episode features a very special guest from RPG’s Hong Kong […]


Oh Praise Be, Facebook Emotions Let Me Say I’m Eating Ice Cream

ShareThis morning upon logging into Facebook, I was greeted with the following status at the top of my news feed: I’m used to seeing statuses about my friends’ dogs urinating, not urinating, wearing sunglasses, and getting dog-shamed. I don’t mind it – in fact I usually find it at the very least amusing. What I’m […]

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RPG Live – Episode 5 2

Share    Racepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s guests include Tyler Kizner, Erin Knapp, Amanda Nadile […]


RPG Live – Episode 4

ShareRacepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s guests include Ashley Crutchfield, Colleen McCarthy and Lori Niquette. Please […]


It Was Only a Matter of Time: Say Hello to Bang With Friends

ShareJust when I was getting used to Words with Friends. It’s what all you deviants have been wishing for. Fast Co.Design suggests it may be the beginning of a sexual revolution on Facebook. I think it’s pretty vile, but to each their own: Meet Bang With Friends, the app that discreetly connects Facebook friends who […]