Category Archives : Social Media


Know Your Audience – and Know How They Get Their News

ShareThis post was originally featured on Racepoint Group’s State of Engagement blog http://engagement.racepointgroup.com/  It’s easy – and true – to claim that an ever growing number of people are looking to social media as a primary way of getting news. What’s not as easy, however, is predicting just how to make sure the audience you want […]

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The Digital Marketer

ShareThis post was originally featured on Racepoint Europe’s Comms Talk blog http://commstalk.racepointgroup.com/ “If the first thing a business person does when starting a new venture is build a website, then he will fail.” The words of our Chairman, Larry Weber, speaking at the Silicon Valley Comes to Oxford event yesterday on the topic of his new […]


Forget Best Practices, Just Tell Really Great Stories: Three Simple Rules for Excellent Storytelling

ShareThe following post was written by Lindsay LeCain and Theresa Masnik, Racepoint Group Account Executives. Connect with Lindsay and Theresa on Twitter. Last week, in the bowels of the Boston Public Library, PR Newswire presented a half-day session on the importance of “Employing Visual Content for Compelling Storytelling.” One of the presenters, Andrew Davis (@TPLDrew), […]


Larry Weber on Today’s Racepoint Group and Digital Influence Group Agencies Integration

Share Today, I’m very excited to announce the integration of Racepoint Group and Digital Influence Group, which are coming  together to create a global, full services communications agency (please see release for details). The blending of agencies is effective immediately and the integrated agency will operate as Racepoint Group and retain the Digital Influence Group […]

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