Category Archives : Social Media


8 Years of Twitter, 5 Keys to Excellence

Shareby Zach Friedman It took Twitter two years to reach its billionth tweet. Today it takes two days. In its first eight years, Twitter has fundamentally changed the way we communicate and share information – it allows information to travel so fast that the U.S. Geological Survey now uses the tool to augment its earthquake […]

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Can Princeton’s Prediction of Facebook’s Decline Really Come True?

ShareFirst, Princeton University researchers released a study saying Facebook would lose 80% of its users by 2015-2017. Facebook responded by discrediting Princeton with a study of their own that shows Princeton would lose all of its students by 2021. While the Princeton study has proven to be flawed, we were left wondering, “Could it be true? […]

Credit: Facebook

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Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel

ShareWe are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services […]


CES Roundup, Part 2: Innovation on your Expectation

SharePeople say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t […]

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CES Roundup, Part 1: Innovation on your Expectation

SharePeople say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t […]


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Of the Big Four, Facebook Is the Most Trusted Review Platform

ShareThis blog, written by Brittany Falconer, was originally featured on the Publicity Club of New England’s blog. Brittany is an account executive at Racepoint Group and served a guest blogger for the Pub Club. I have to admit it seems weird typing “Facebook” and “Most Trusted” in the same statement, considering all the flack Facebook […]