Category Archives : Social Media


#ACTIVISM

ShareBy Kassidy Johnson and Andra Searles We frequently see effective campaigns in the work that we do, but never before have we seen social media platforms prove to be so compelling to direct social and political change. We’re seeing now the beginning of what has been dubbed an era of “hashtag activism.” As digital marketers […]

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1-23-2015 11-00-59 AM

SharePRSA Boston 2015 Predictions: Do Goldfish Really Have a Longer Attention Span Than Humans? Average attention span: a human… eight seconds. A goldfish…nine seconds. Thank you so much, Peter Prodromou, President, Racepoint Global, and team for hosting the PRSA Boston 2015 Predictions event on January 15. You seemed like such a great guy in the […]


8 Years of Twitter, 5 Keys to Excellence

Shareby Zach Friedman It took Twitter two years to reach its billionth tweet. Today it takes two days. In its first eight years, Twitter has fundamentally changed the way we communicate and share information – it allows information to travel so fast that the U.S. Geological Survey now uses the tool to augment its earthquake […]

ZachFriedman

Can Princeton’s Prediction of Facebook’s Decline Really Come True?

ShareFirst, Princeton University researchers released a study saying Facebook would lose 80% of its users by 2015-2017. Facebook responded by discrediting Princeton with a study of their own that shows Princeton would lose all of its students by 2021. While the Princeton study has proven to be flawed, we were left wondering, “Could it be true? […]

Credit: Facebook

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Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel

ShareWe are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services […]


CES Roundup, Part 2: Innovation on your Expectation

SharePeople say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t […]

Samsung

Eye Lock

CES Roundup, Part 1: Innovation on your Expectation

SharePeople say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t […]