Category Archives : Social Commerce


RPG Live Episode 7

Share  Racepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s “10th anniversary” episode features some of the newest members […]


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Pinterest, Schminterest! Part 1 27

ShareThis is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. Pinterest, schminterest! What’s with all the buzz about this new social media channel? Is it worth your precious web surfing time? And how can you use it to build your business so you can feel less guilt about surfing boards on Pinterest […]


Facebook: Social Copycat Extraordinaire? 6

Share Earlier this week, we heard from Bloomberg Businessweek that Facebook would be offering a Groupon-inspired discount deal service. Given its potential customer base of over 500 million users, the social networking site definitely has a good starting foundation as it hopes to take advantage of the bourgeoning online-deal market. Anyone else not surprised? Don’t […]

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#140conf Boston: Not A Tech Event, A Life Event 21

Share Back in April I wrote about Jeff Pulver’s 140 Character Conference that was taking place in New York City. I praised the conference and its attendees for providing advice on social media best practices live from the event. The live tweeting was so impressive I felt like I was there in the auditorium. Yesterday, […]


Start-ups & Innovation: The Key to an Economic Recovery? 7

Share Steve Lohr of the New York Times took an interesting look over the weekend at the unique role that start-ups can play in helping the economic recovery. While many people believe small businesses are the key to stabilizing the economy and creating jobs, new research indicates that the age of a business (rather than […]


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Facebook Dislikes the Dislike Button 8

Share We’ve been talking a lot about Facebook this week. The site hit 500 million users on Wednesday and has become a sheer force in our digitally obsessed society. Earlier this spring Facebook made the “Like” button universally available across the world wide web, not just on their own site. Brands and businesses have incorporated […]


Twitter Edges Out Yahoo! and Bing in Online Search Game 12

ShareIn a recent blog post, Socialnomics author Erik Qualman shared updated figures on Twitter’s presence in the online search game. Twitter has officially edged out Yahoo! and Bing in number of monthly searches. See graphic below: At the Aspen Ideas Festival, Twitter founder Biz Stone shared that Twitter now has over 800 million search queries […]

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Social Media: Can the Impact be Measured? 44

Share Last night Racepoint Group hosted an event about social media and its return on investment (ROI). As social media continues to become a larger focal point in public relations and marketing campaigns, it’s critical to understand how to articulate it’s value to clients. Last night’s event centered around a panel discussion with three social […]