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	<title>racetalkblog.com &#187; SEO</title>
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		<title>Social Media: Can the Impact be Measured?</title>
		<link>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/</link>
		<comments>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 12:45:12 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Erik Qualman]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Mike Volpe]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Socialnomics]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3335</guid>
		<description><![CDATA[Last night Racepoint Group hosted an event about social media and its return on investment (ROI). As social media continues to become a larger focal point in public relations and marketing campaigns, it’s critical to understand how to articulate it’s value to clients. Last night’s event centered around a panel discussion with three social media [...]]]></description>
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		<slash:comments>44</slash:comments>
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		<title>Social Media Driving Brand, Product and Special Offer Awareness, Purchases</title>
		<link>http://racetalkblog.com/2009/11/09/social-media-driving-brand-product-and-special-offer-awareness-purchases/</link>
		<comments>http://racetalkblog.com/2009/11/09/social-media-driving-brand-product-and-special-offer-awareness-purchases/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:17:38 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[purchase decisions]]></category>
		<category><![CDATA[purchases]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Razorfish FEED Report]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=2533</guid>
		<description><![CDATA[As we begin to talk more smartly about social media ROI as an industry, we need to look closer at what actions are leading consumers to search, click and ultimately buy. A joint-study last week from Performics and ROI Research and the 2009 Razorfish FEED Report, released yesterday, begin to do that. Performics study of [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2009/11/09/social-media-driving-brand-product-and-special-offer-awareness-purchases/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Press Releases Aren&#8217;t Dead (Yet), But They Need to be Utilized Better Digitally</title>
		<link>http://racetalkblog.com/2009/05/26/press-releases-arent-dead-yet-but-they-need-to-be-utilized-better-digitally/</link>
		<comments>http://racetalkblog.com/2009/05/26/press-releases-arent-dead-yet-but-they-need-to-be-utilized-better-digitally/#comments</comments>
		<pubDate>Tue, 26 May 2009 18:30:15 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[anchor text]]></category>
		<category><![CDATA[Business Wire]]></category>
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		<category><![CDATA[Google News]]></category>
		<category><![CDATA[hyperlink]]></category>
		<category><![CDATA[Market Wire]]></category>
		<category><![CDATA[MarketWire]]></category>
		<category><![CDATA[PitchEngine]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[press releases are dead]]></category>
		<category><![CDATA[RaceTalk]]></category>
		<category><![CDATA[social media release]]></category>
		<category><![CDATA[social tags]]></category>
		<category><![CDATA[the press release is dead]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=1494</guid>
		<description><![CDATA[How Re-Tweetable are Your Press Releases? &#8211; Photo courtesty of www.FinancialAidPodcast.com and www.ChristopherSPenn.com While many folks are ordering tombstones for press releases, the truth is (for now anyways), we still need to leverage them (in an evolved form). Yes, the traditional press release can be taken out to the cow pasture, but an evolving social [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2009/05/26/press-releases-arent-dead-yet-but-they-need-to-be-utilized-better-digitally/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>NYT&#8217;s Absorbs IHT in New Online and Print Global Edition, Kills Inbound Links?</title>
		<link>http://racetalkblog.com/2009/03/30/nyts-absorbs-iht-in-new-online-and-print-global-edition-kills-inbound-links/</link>
		<comments>http://racetalkblog.com/2009/03/30/nyts-absorbs-iht-in-new-online-and-print-global-edition-kills-inbound-links/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 15:00:56 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Gawker]]></category>
		<category><![CDATA[Global Edition]]></category>
		<category><![CDATA[global.nytimes.com]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IHT]]></category>
		<category><![CDATA[inbound links]]></category>
		<category><![CDATA[International Herald Tribune]]></category>
		<category><![CDATA[media companies]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[New York Times Co.]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=879</guid>
		<description><![CDATA[In an effort to further integrate two of its flagship media outlets, the New York Times Co. made the move Sunday to launch the new &#8220;Global Edition&#8221; online and in print, which absorbs the International Herald Tribune within the New York Times &#8211; as its global paper. The online Global Edition, which combines the international [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are Ex-Employees Trying To Take Down Google?</title>
		<link>http://racetalkblog.com/2008/07/28/are-ex-employees-trying-to-take-down-google/</link>
		<comments>http://racetalkblog.com/2008/07/28/are-ex-employees-trying-to-take-down-google/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 17:50:27 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Cuil]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=408</guid>
		<description><![CDATA[By Ben Well, they’re trying to. Anna Patterson and Tom Costello have launched a new search engine, Cuil (pronounced: cool), which they say searches more sites then any other search engine and knows how to analyze and sort its pages to get the most relevant results. Sounds ‘cuil’. The problem is that people don’t just [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/28/are-ex-employees-trying-to-take-down-google/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cool Sites and Tools to Make a Digital Impact</title>
		<link>http://racetalkblog.com/2008/06/12/cool-sites-and-tools-to-make-a-digital-impact/</link>
		<comments>http://racetalkblog.com/2008/06/12/cool-sites-and-tools-to-make-a-digital-impact/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 13:12:41 +0000</pubDate>
		<dc:creator>Ginger Lennon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Digital Impact Conference]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Linking]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=313</guid>
		<description><![CDATA[I had the opportunity to attend PRSA’s Digital Impact Conference the past few days in New York City, and discovered quite a few new resources that I wanted to pass along, as we all try to identify the best ways to make our digital and social media marks online. Check them out when you get [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/06/12/cool-sites-and-tools-to-make-a-digital-impact/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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