RPG Live Episode 7

Share  Racepoint Group is very excited to present to you another episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s “10th anniversary” episode features […]


Social Media: Can the Impact be Measured? 44

Share Last night Racepoint Group hosted an event about social media and its return on investment (ROI). As social media continues to become a larger focal point in public relations and marketing campaigns, it’s critical to understand how to articulate it’s value to clients. Last night’s event centered around a […]

Social Media Driving Brand, Product and Special Offer Awareness, Purchases 3

Share As we begin to talk more smartly about social media ROI as an industry, we need to look closer at what actions are leading consumers to search, click and ultimately buy. A joint-study last week from Performics and ROI Research and the 2009 Razorfish FEED Report, released yesterday, begin […]



Press Releases Aren’t Dead (Yet), But They Need to be Utilized Better Digitally 7

Share How Re-Tweetable are Your Press Releases? – Photo courtesty of and While many folks are ordering tombstones for press releases, the truth is (for now anyways), we still need to leverage them (in an evolved form). Yes, the traditional press release can be taken out to the […]

NYT’s Absorbs IHT in New Online and Print Global Edition, Kills Inbound Links? 3

Share In an effort to further integrate two of its flagship media outlets, the New York Times Co. made the move Sunday to launch the new “Global Edition” online and in print, which absorbs the International Herald Tribune within the New York Times – as its global paper. The online […]


Cool Sites and Tools to Make a Digital Impact 4

ShareI had the opportunity to attend PRSA’s Digital Impact Conference the past few days in New York City, and discovered quite a few new resources that I wanted to pass along, as we all try to identify the best ways to make our digital and social media marks online. Check […]