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	<title>racetalkblog.com &#187; Public relations</title>
	<atom:link href="http://racetalkblog.com/category/public-relations/feed/" rel="self" type="application/rss+xml" />
	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
	<pubDate>Wed, 27 Aug 2008 18:19:35 +0000</pubDate>
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			<item>
		<title>Monday Media Mailbag: Make Way for WSJ</title>
		<link>http://racetalkblog.com/2008/08/26/monday-media-mailbag-make-way-for-wsj/</link>
		<comments>http://racetalkblog.com/2008/08/26/monday-media-mailbag-make-way-for-wsj/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 02:42:20 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[AP]]></category>

		<category><![CDATA[Magazine Launch]]></category>

		<category><![CDATA[SWMS]]></category>

		<category><![CDATA[Tech Edit]]></category>

		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=459</guid>
		<description><![CDATA[
By Kyle Austin
If you listened to Sam Whitmore&#8217;s Media Survey Tech Edit focus on the AP a few weeks back (newsletter should be coming out soon), you heard Sam and I talk about the lack of an AP presence in the Twittosphere. Following-up that conversation Sam posted a revised list of those reporters that are on Twitter and [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/26/monday-media-mailbag-make-way-for-wsj/feed/</wfw:commentRss>
		</item>
		<item>
		<title>EA to Game User: Tiger Woods Walks on Water</title>
		<link>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/</link>
		<comments>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 21:11:12 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[Bug]]></category>

		<category><![CDATA[EA]]></category>

		<category><![CDATA[Glitch]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Tiger Woods]]></category>

		<category><![CDATA[Viral Video]]></category>

		<category><![CDATA[Walking on Water]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=457</guid>
		<description><![CDATA[ 
By Kyle Austin
So you monitor Twitter feeds, Google feeds, what&#8217;s going on Digg and in the blogoshere - all to stay current on what people are saying about your brand and to make sure you kill any fire drills before they become bigger in scope. But how do you turn something that could be really bad [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Joe Nocera of the New York Times on Steve Jobs,Talking Business and His Blog</title>
		<link>http://racetalkblog.com/2008/08/19/joe-nocera-of-the-new-york-times-on-steve-jobstalking-business-and-his-blog/</link>
		<comments>http://racetalkblog.com/2008/08/19/joe-nocera-of-the-new-york-times-on-steve-jobstalking-business-and-his-blog/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 18:24:31 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Executive Suite]]></category>

		<category><![CDATA[Joe Nocera]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[New York Times]]></category>

		<category><![CDATA[Racepoint Group]]></category>

		<category><![CDATA[RaceTalk]]></category>

		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=453</guid>
		<description><![CDATA[
By Kyle Austin
A few weeks ago the blogs were alive with chatter about a call between Steve Jobs and New York Times columnist Joe Nocera. If you didn&#8217;t catch the run-in, I can paraphrase by saying, Nocera picked up the phone and heard this from Mr. Jobs:
“You think I’m an arrogant [expletive] who thinks he’s above the law, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/19/joe-nocera-of-the-new-york-times-on-steve-jobstalking-business-and-his-blog/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Can you see it? Making influence visible.</title>
		<link>http://racetalkblog.com/2008/08/19/can-you-see-it-making-influence-visible/</link>
		<comments>http://racetalkblog.com/2008/08/19/can-you-see-it-making-influence-visible/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:06:21 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[analytics]]></category>

		<category><![CDATA[datavisualisation]]></category>

		<category><![CDATA[socialgraph]]></category>

		<category><![CDATA[socialwebanalytics]]></category>

		<category><![CDATA[swa]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=452</guid>
		<description><![CDATA[By Philip
There&#8217;s a revolution coming in public relations&#8230; visualisation.

[Courtesy Christopher Baker]
Picture the scene
You hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the  positive networking such an event should catalyse. You&#8217;re also aware of a few potential personality clashes.  But how many one-to-one relationships are you [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/19/can-you-see-it-making-influence-visible/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Peter Shankman and HARO Have a PR Problem</title>
		<link>http://racetalkblog.com/2008/08/19/peter-shankman-and-haro-have-a-pr-problem/</link>
		<comments>http://racetalkblog.com/2008/08/19/peter-shankman-and-haro-have-a-pr-problem/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 13:30:14 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[HARO]]></category>

		<category><![CDATA[Lynching]]></category>

		<category><![CDATA[Peter Shankman]]></category>

		<category><![CDATA[PR Person]]></category>

		<category><![CDATA[PR Problem]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=444</guid>
		<description><![CDATA[By Kyle Austin
Peter Shankman, the creator of the much talked about HARO (Help A Reporter Out) service has been a feel good media story. Guy starts a free service to help reporters find sources. Guy sends the list to PR folks for free so they can get their clients mentioned as sources. Guy grows the [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/19/peter-shankman-and-haro-have-a-pr-problem/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Monday Media Mailbag: Why TV Value (Especially CNN &#038; NBC) Remains</title>
		<link>http://racetalkblog.com/2008/08/19/monday-media-mailbag-why-tv-especially-cnn-nbc-value-remains/</link>
		<comments>http://racetalkblog.com/2008/08/19/monday-media-mailbag-why-tv-especially-cnn-nbc-value-remains/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 02:40:47 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[60 Minutes]]></category>

		<category><![CDATA[CBS News]]></category>

		<category><![CDATA[CNN]]></category>

		<category><![CDATA[Newspapers]]></category>

		<category><![CDATA[online news]]></category>

		<category><![CDATA[TV]]></category>

		<category><![CDATA[TV Viewers]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=443</guid>
		<description><![CDATA[
By Kyle Austin
Everyone within the media industry likes to speculate on the &#8220;death of newspapers.&#8221; However, sometimes TV news outlets get placed into the conversation as an additional dying medium. Local news outlets certainly have had issues in maintaining viewership during the Internet age. However, if you plan to reach the masses with news (or a message) - national [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/19/monday-media-mailbag-why-tv-especially-cnn-nbc-value-remains/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Need to Be a Bridge, Not a Roadblock, For Michael Arrington and Others</title>
		<link>http://racetalkblog.com/2008/08/13/the-need-to-be-a-bridge-not-a-roadblock-for-michael-arrington-and-others/</link>
		<comments>http://racetalkblog.com/2008/08/13/the-need-to-be-a-bridge-not-a-roadblock-for-michael-arrington-and-others/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 15:21:20 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Fortune Brainstorm: Tech]]></category>

		<category><![CDATA[Larry Weber]]></category>

		<category><![CDATA[Michael Arrington]]></category>

		<category><![CDATA[Richard Edleman]]></category>

		<category><![CDATA[Robert Scoble]]></category>

		<category><![CDATA[Steve Rubel]]></category>

		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=441</guid>
		<description><![CDATA[By Kyle Austin
Michael Arrington has chimed in, again, on if he sees a purpose for PR practitioners in today&#8217;s digital landscape. His post, which follows a post by Edelman&#8217;s PR guru Steve Rubel on his Micro Persuasion blog, brings attention to what PR&#8217;s true value is in this new digital age. In reading Steve&#8217;s post which I [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/13/the-need-to-be-a-bridge-not-a-roadblock-for-michael-arrington-and-others/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Racepoint Interviews Pete Cashmore of Mashable at SummerMash Boston</title>
		<link>http://racetalkblog.com/2008/08/07/racepoint-interviews-pete-cashmore-of-mashable-at-summermash-boston/</link>
		<comments>http://racetalkblog.com/2008/08/07/racepoint-interviews-pete-cashmore-of-mashable-at-summermash-boston/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 21:17:07 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Boston]]></category>

		<category><![CDATA[Interview]]></category>

		<category><![CDATA[Mashable]]></category>

		<category><![CDATA[Pete Cashmore]]></category>

		<category><![CDATA[Racepoint Group]]></category>

		<category><![CDATA[RaceTalk]]></category>

		<category><![CDATA[SummerMash]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=433</guid>
		<description><![CDATA[By Kyle Austin
If social media is on your radar, you&#8217;re obviously familiar with Mashable and its founder Pete Cashmore. The blogging network, designed to cover Web 2.0 and launched by Cashmore in 2005, brings in an estimated $166,000 in monthly revenue through sponsorships and advertising. Racepoint Group was in attendance (with more then 400 others) at Mashable&#8217;s SummerMash [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/07/racepoint-interviews-pete-cashmore-of-mashable-at-summermash-boston/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Excellent Resource: Twitter Brand Index</title>
		<link>http://racetalkblog.com/2008/08/05/excellent-resource-twitter-brand-index/</link>
		<comments>http://racetalkblog.com/2008/08/05/excellent-resource-twitter-brand-index/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:25:24 +0000</pubDate>
		<dc:creator>ginger822</dc:creator>
		
		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[social network]]></category>

		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=428</guid>
		<description><![CDATA[By Ginger

Jonathan Kash of the Fluent Simplicity blog has put together one of the best and most comprehensive Twitter contact lists to date – the Twitter Brand Index.
The Twitter Brand Index is constantly being updated and lists numerous organizations, media outlets, events, technology companies, politicians and government agencies, social networks, people, etc. that have created [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/05/excellent-resource-twitter-brand-index/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Monday Media Mailbag: Hellos &#038; Goodbyes</title>
		<link>http://racetalkblog.com/2008/08/04/monday-media-mailbag-hellos-goodbyes/</link>
		<comments>http://racetalkblog.com/2008/08/04/monday-media-mailbag-hellos-goodbyes/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 16:26:42 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[VCs and M&amp;A]]></category>

		<category><![CDATA[Adam Lashinsky]]></category>

		<category><![CDATA[Claire Miller]]></category>

		<category><![CDATA[Erika Brown]]></category>

		<category><![CDATA[Forbes]]></category>

		<category><![CDATA[Fortune]]></category>

		<category><![CDATA[Joe Nocera]]></category>

		<category><![CDATA[Kirkpatrick]]></category>

		<category><![CDATA[New York Times]]></category>

		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=416</guid>
		<description><![CDATA[
By Kyle Austin
Goodbye DKNY: In my interview with David Kirkpatrick (or DKNY as some of his Fortune colleagues call him), leading up to Brainstorm:TECH, we touched on the leave he&#8217;s going on for his upcoming book The Facebook Effect. Last Friday Kirkpatrick published his final Fast Forward column, ending its 6 and a half year run. In [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/04/monday-media-mailbag-hellos-goodbyes/feed/</wfw:commentRss>
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