Category Archives : Public relations


SharePRSA Boston 2015 Predictions: Do Goldfish Really Have a Longer Attention Span Than Humans? Average attention span: a human… eight seconds. A goldfish…nine seconds. Thank you so much, Peter Prodromou, President, Racepoint Global, and team for hosting the PRSA Boston 2015 Predictions event on January 15. You seemed like such a great guy in the […]

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Speaking with Confidence

Shareby Andra Searles “Public speaking is a skill, not a talent,” said Allison Shapira, President of Global Public Speaking LLC. “And luckily for all of you, that means there is always room to improve.” At Global Public Speaking’s May 6th conference, “Speaking with Confidence: A Workshop for Women,” I listened as Shapira explained the significance […]


The Do’s and Don’ts of Working with the Media

Shareby Carolyn Linck, Racepoint Global This week several colleagues and I had the privilege to attend a networking event and panel hosted by Gorkana with the Financial Times’ West Coast Bureau. Following a networking breakfast with many PR and communications practitioners in attendance, West Coast Editor Richard Waters and San Francisco Correspondent Sarah Mishkin spoke […]

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The Year of Content

ShareCathy Pittham, Managing Director of Europe for Racepoint Global was recently featured in the Tech Radar Pro newsletter. A brief introduction and Cathy’s commentary  on “The Year of Content” are below. Happy belated 2014 to all of you. TechRadar Pro is starting the year with a bang with just over 80 companies having agreed to deliver […]


Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel

ShareWe are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services […]

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Of the Big Four, Facebook Is the Most Trusted Review Platform

ShareThis blog, written by Brittany Falconer, was originally featured on the Publicity Club of New England’s blog. Brittany is an account executive at Racepoint Group and served a guest blogger for the Pub Club. I have to admit it seems weird typing “Facebook” and “Most Trusted” in the same statement, considering all the flack Facebook […]

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Know Your Audience – and Know How They Get Their News

ShareThis post was originally featured on Racepoint Group’s State of Engagement blog http://engagement.racepointgroup.com/  It’s easy – and true – to claim that an ever growing number of people are looking to social media as a primary way of getting news. What’s not as easy, however, is predicting just how to make sure the audience you want […]