Category Archives : Public relations


The Do’s and Don’ts of Working with the Media

Shareby Carolyn Linck, Racepoint Global This week several colleagues and I had the privilege to attend a networking event and panel hosted by Gorkana with the Financial Times’ West Coast Bureau. Following a networking breakfast with many PR and communications practitioners in attendance, West Coast Editor Richard Waters and San Francisco Correspondent Sarah Mishkin spoke […]

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The Year of Content

ShareCathy Pittham, Managing Director of Europe for Racepoint Global was recently featured in the Tech Radar Pro newsletter. A brief introduction and Cathy’s commentary  on “The Year of Content” are below. Happy belated 2014 to all of you. TechRadar Pro is starting the year with a bang with just over 80 companies having agreed to deliver […]


Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel

ShareWe are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services […]

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Of the Big Four, Facebook Is the Most Trusted Review Platform

ShareThis blog, written by Brittany Falconer, was originally featured on the Publicity Club of New England’s blog. Brittany is an account executive at Racepoint Group and served a guest blogger for the Pub Club. I have to admit it seems weird typing “Facebook” and “Most Trusted” in the same statement, considering all the flack Facebook […]

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Know Your Audience – and Know How They Get Their News

ShareThis post was originally featured on Racepoint Group’s State of Engagement blog http://engagement.racepointgroup.com/  It’s easy – and true – to claim that an ever growing number of people are looking to social media as a primary way of getting news. What’s not as easy, however, is predicting just how to make sure the audience you want […]


Awards: Behind the Glitz and Glamour There Are Tangible Business Benefits

ShareThis post was originally featured on Racepoint Europe’s Comms Talk blog http://commstalk.racepointgroup.com/ Awards season is in full swing, and some great recent successes for our clients have prompted discussion among the team about industry awards and the benefits they can offer. We’ve all been there – frantically attempting to dress in our black tie outfits in […]

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Note: similar to the data points you just emboldened in a recent crap pitch, this chart is not based in any real-world or scientific findings.

PR SPAM: Don’t Do It Kids

ShareThis post could get me fired. But I’ve always been one to rock the boat, so I’m going full-steam ahead anyway – batten down the hatches and man the mizzen mast! Media relations, specifically pitching the media, is a sensitive topic when you work in public relations. For many people and organizations, media relations and […]