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	<title>racetalkblog.com &#187; PR Tools</title>
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	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
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		<title>Pinterest, Schminterest! Part 3</title>
		<link>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/</link>
		<comments>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:34:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4901</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. You came back (By the gods, you need a hobby.)!  But I’m glad you did return, because here’s where the rubber really meets the road when it comes to using Pinterest for business. Got a great product? A smashing storefront? The world’s [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 2</title>
		<link>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/</link>
		<comments>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4885</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. So you’re considering Pinterest for your business are you? Well you’re not alone! As my last Pinterest post propounded, Pinterest has more than four million users and is growing each and every day. It’s the “hot new shiny toy” of the social [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 1</title>
		<link>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/</link>
		<comments>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:11:47 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Pinterest]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4874</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. Pinterest, schminterest! What’s with all the buzz about this new social media channel? Is it worth your precious web surfing time? And how can you use it to build your business so you can feel less guilt about surfing boards on Pinterest [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Are Infographics the New Slide Shows?</title>
		<link>http://racetalkblog.com/2010/07/07/are-infographics-the-new-slide-shows/</link>
		<comments>http://racetalkblog.com/2010/07/07/are-infographics-the-new-slide-shows/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:39:07 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Entertainment Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[b-roll]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[created content]]></category>
		<category><![CDATA[dating-based reporting]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sam]]></category>
		<category><![CDATA[Sam Whitmore]]></category>
		<category><![CDATA[Sam Whitmore's Media Survey]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[Slide Shows]]></category>
		<category><![CDATA[SWMS]]></category>
		<category><![CDATA[visual content]]></category>
		<category><![CDATA[visual Web]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Web video]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3386</guid>
		<description><![CDATA[Infographics are quickly becoming a media and public relations industry buzz word / topic. Why you ask? Two major reasons. As corporations continue to shift into their role as media companies and content curators, they&#8217;re realizing the opportunity to package interesting data to the media and consumers in new ways. More importantly, media organizations and [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/07/07/are-infographics-the-new-slide-shows/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>URGENT HARO: Acquired!</title>
		<link>http://racetalkblog.com/2010/06/10/urgent-haro-acquired/</link>
		<comments>http://racetalkblog.com/2010/06/10/urgent-haro-acquired/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:49:33 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[acquired]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Help A Reporter Out]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Profnet]]></category>
		<category><![CDATA[sources]]></category>
		<category><![CDATA[vocus]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3276</guid>
		<description><![CDATA[This morning PR guru Peter Shankman announced via his blog that his free source finding service Help A Reporter Out (HARO) has been acquired. Shankman started HARO as a Facebook group in 2007 and the following grew so large he took the concept to the web in March 2008 at www.helpareporter.com. HARO has been acquired [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/06/10/urgent-haro-acquired/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Introducing Racepoint Labs&#8230;</title>
		<link>http://racetalkblog.com/2010/03/10/introducing-racepoint-labs/</link>
		<comments>http://racetalkblog.com/2010/03/10/introducing-racepoint-labs/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:03:18 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Racepoint Group]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3022</guid>
		<description><![CDATA[Today Racepoint Group is launching a new offering &#8211; Racepoint Labs &#8211; to help companies, communities, causes and countries leverage the power of social media. To mark this launch we sat down with W2 founder Larry Weber, to get his thoughts on what this means for the overall digital marketing landscape. Racepoint Launches Racepoint Labs [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/03/10/introducing-racepoint-labs/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Kevin Smith, Southwest, and New Influencers &#8211; That Won&#8217;t Go Away</title>
		<link>http://racetalkblog.com/2010/02/20/kevin-smith-southwest-and-new-influencers-that-wont-go-away/</link>
		<comments>http://racetalkblog.com/2010/02/20/kevin-smith-southwest-and-new-influencers-that-wont-go-away/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 00:54:20 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Kevin Smith]]></category>
		<category><![CDATA[new influencers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[southwest]]></category>
		<category><![CDATA[Southwest airlines]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=2946</guid>
		<description><![CDATA[It&#8217;s safe to say that Kevin Smith, the well known director and producer of cult-classics such as Clerks, is not nuts about Southwest. If you&#8217;ve been hiding under a rock and missed last weekend&#8217;s (turned this week&#8217;s) PR fire drill for SouthWest; Smith was asked off of a Southwest plane with the airline citing their two-seat rule [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/02/20/kevin-smith-southwest-and-new-influencers-that-wont-go-away/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HARO Makes Move Towards Personalization</title>
		<link>http://racetalkblog.com/2010/01/15/haro-makes-move-towards-personalization/</link>
		<comments>http://racetalkblog.com/2010/01/15/haro-makes-move-towards-personalization/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 15:31:07 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Peter Shankman]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=2796</guid>
		<description><![CDATA[Peter Shankman&#8217;s HARO (Help A Reporter Out) announced today that the service will become a little more personalized next week. In a blog post, Shankman reported that on Tuesday, HARO will begin offering users new ways to access the site, and trim down the amount of queries they receive daily. Among the new features HARO [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/01/15/haro-makes-move-towards-personalization/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The (Non) Phone Call from ProfNet That Jump-Started HARO</title>
		<link>http://racetalkblog.com/2009/10/15/the-non-phone-call-from-profnet-that-jump-started-haro/</link>
		<comments>http://racetalkblog.com/2009/10/15/the-non-phone-call-from-profnet-that-jump-started-haro/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:46:06 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Journalist tool]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[PR tool]]></category>
		<category><![CDATA[Profnet]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=2444</guid>
		<description><![CDATA[Over the past 1-2 years, ProfNet (a service from PRNewswire) has found itself overtaken by HARO (Help A Reporter Out), Peter Shankman&#8217;s brainchild. While both sites offer the same product (a platform for reporters to find sources and PR companies / individuals to receive some publicity), HARO has seen tremendous growth over the past couple [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2009/10/15/the-non-phone-call-from-profnet-that-jump-started-haro/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Social Media: PR Better Get Quantitative</title>
		<link>http://racetalkblog.com/2009/09/25/social-media-pr-better-get-quantitative/</link>
		<comments>http://racetalkblog.com/2009/09/25/social-media-pr-better-get-quantitative/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 21:47:04 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Technology & Innovation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[quantitative]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media measurement]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=2389</guid>
		<description><![CDATA[Earlier this week Advertising Age took a look at how PR heads are shifting towards the center of marketing departments. The role shift at top levels evidence of a larger shift for communications and PR as a whole. The media meltdown, combined with the explosion of social media, has served as the great equalizer for [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2009/09/25/social-media-pr-better-get-quantitative/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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