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	<title>racetalkblog.com &#187; Marketing</title>
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	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
	<pubDate>Mon, 08 Sep 2008 01:02:49 +0000</pubDate>
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		<title>EA to Game User: Tiger Woods Walks on Water</title>
		<link>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/</link>
		<comments>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 21:11:12 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[Bug]]></category>

		<category><![CDATA[EA]]></category>

		<category><![CDATA[Glitch]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Tiger Woods]]></category>

		<category><![CDATA[Viral Video]]></category>

		<category><![CDATA[Walking on Water]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=457</guid>
		<description><![CDATA[ 
By Kyle Austin
So you monitor Twitter feeds, Google feeds, what&#8217;s going on Digg and in the blogoshere - all to stay current on what people are saying about your brand and to make sure you kill any fire drills before they become bigger in scope. But how do you turn something that could be really bad [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Racepoint Interviews Pete Cashmore of Mashable at SummerMash Boston</title>
		<link>http://racetalkblog.com/2008/08/07/racepoint-interviews-pete-cashmore-of-mashable-at-summermash-boston/</link>
		<comments>http://racetalkblog.com/2008/08/07/racepoint-interviews-pete-cashmore-of-mashable-at-summermash-boston/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 21:17:07 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Boston]]></category>

		<category><![CDATA[Interview]]></category>

		<category><![CDATA[Mashable]]></category>

		<category><![CDATA[Pete Cashmore]]></category>

		<category><![CDATA[Racepoint Group]]></category>

		<category><![CDATA[RaceTalk]]></category>

		<category><![CDATA[SummerMash]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=433</guid>
		<description><![CDATA[By Kyle Austin
If social media is on your radar, you&#8217;re obviously familiar with Mashable and its founder Pete Cashmore. The blogging network, designed to cover Web 2.0 and launched by Cashmore in 2005, brings in an estimated $166,000 in monthly revenue through sponsorships and advertising. Racepoint Group was in attendance (with more then 400 others) at Mashable&#8217;s SummerMash [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/07/racepoint-interviews-pete-cashmore-of-mashable-at-summermash-boston/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Live at Brainstorm:TECH - &#8220;How Net Content will be Monetized Round Table&#8221;</title>
		<link>http://racetalkblog.com/2008/07/22/live-at-brainstormtech-how-net-content-will-be-monetized-round-table/</link>
		<comments>http://racetalkblog.com/2008/07/22/live-at-brainstormtech-how-net-content-will-be-monetized-round-table/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 20:47:48 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[CBS Interactive]]></category>

		<category><![CDATA[eHarmony]]></category>

		<category><![CDATA[Greg Waldorf]]></category>

		<category><![CDATA[joost]]></category>

		<category><![CDATA[Mike Volpi]]></category>

		<category><![CDATA[Neil Ashe]]></category>

		<category><![CDATA[RealNetworks]]></category>

		<category><![CDATA[Robert Glaser]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=394</guid>
		<description><![CDATA[
By Kyle Austin
I took in the &#8220;How Net Content will be Monetized Round Table (Wedding Table) at Fortune Brainstorm: TECH this morning. Hosted by Fortune&#8217;sAdam Lashinsky the round table included Greg Waldorf, CEO of eHarmony; Neil Ashe, President of CBS Interactive; Robert Glaser, CEO of RealNetworks and Mike Volpi, CEO of Joost.
Here are some of the [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/22/live-at-brainstormtech-how-net-content-will-be-monetized-round-table/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Best Show You&#8217;re Not Watching; Might Teach You How to Make the Perfect Pitch</title>
		<link>http://racetalkblog.com/2008/07/11/the-best-show-your-not-watching-might-teach-you-how-to-make-the-perfect-pitch/</link>
		<comments>http://racetalkblog.com/2008/07/11/the-best-show-your-not-watching-might-teach-you-how-to-make-the-perfect-pitch/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 01:58:06 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[bond with a product]]></category>

		<category><![CDATA[Donald Draper]]></category>

		<category><![CDATA[Mad Men]]></category>

		<category><![CDATA[nostalgia]]></category>

		<category><![CDATA[The Perfect Pitch]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=376</guid>
		<description><![CDATA[
By Kyle Austin
My favorite show on TV right now is &#8220;Mad Men&#8221; on AMC, which returns with Season Two on Sunday, July 27th. There I got my shameless plug out of the way. The Golden Globe winning show (It should garner several Emmy nods on July 17th) that still plays host to a relatively small audience because of its [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/11/the-best-show-your-not-watching-might-teach-you-how-to-make-the-perfect-pitch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Dear Facebook, Stop Advertising Your Ad Network to Me</title>
		<link>http://racetalkblog.com/2008/07/10/dear-facebook-stop-advertising-your-ad-network-to-me/</link>
		<comments>http://racetalkblog.com/2008/07/10/dear-facebook-stop-advertising-your-ad-network-to-me/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 18:17:06 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Social Commerce]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[ad network]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[me]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=374</guid>
		<description><![CDATA[
By Kyle Austin
As I log into Facebook each day and quickly read through my &#8220;news feed&#8221; to see what my friends are doing (much like how &#8220;normal&#8221; people read the daily paper), I&#8217;m noticing a trend. These days news feeds are also populated by advertisers and products that want to update me on free ice [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/10/dear-facebook-stop-advertising-your-ad-network-to-me/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Snapple Bids $10,000 to be a Bridesmaid</title>
		<link>http://racetalkblog.com/2008/06/27/snapple-bids-10000-to-be-a-bridesmaid/</link>
		<comments>http://racetalkblog.com/2008/06/27/snapple-bids-10000-to-be-a-bridesmaid/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 20:42:18 +0000</pubDate>
		<dc:creator>ginger822</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[eBay]]></category>

		<category><![CDATA[Snapple]]></category>

		<category><![CDATA[wedding]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=353</guid>
		<description><![CDATA[By Ginger
Wedding budget a little tight? Get corporate sponsorship on eBay!

Kelly Gray and her fiancé Karl Gau were set to be married in April of 2009, but the budget was tight and the couple hoped to have a bit more money to put toward the wedding. The solution to their money woes: creating the “Be My [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/06/27/snapple-bids-10000-to-be-a-bridesmaid/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cool Sites and Tools to Make a Digital Impact</title>
		<link>http://racetalkblog.com/2008/06/12/cool-sites-and-tools-to-make-a-digital-impact/</link>
		<comments>http://racetalkblog.com/2008/06/12/cool-sites-and-tools-to-make-a-digital-impact/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 13:12:41 +0000</pubDate>
		<dc:creator>ginger822</dc:creator>
		
		<category><![CDATA[Healthcare]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Digital Impact Conference]]></category>

		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Linking]]></category>

		<category><![CDATA[Podcast]]></category>

		<category><![CDATA[PRSA]]></category>

		<category><![CDATA[Ranking]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=313</guid>
		<description><![CDATA[By Ginger
I had the opportunity to attend PRSA’s Digital Impact Conference the past few days in New York City, and discovered quite a few new resources that I wanted to pass along, as we all try to identify the best ways to make our digital and social media marks online. Check them out when you [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/06/12/cool-sites-and-tools-to-make-a-digital-impact/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Burma: It Can&#8217;t Wait</title>
		<link>http://racetalkblog.com/2008/05/22/burma-it-cant-wait/</link>
		<comments>http://racetalkblog.com/2008/05/22/burma-it-cant-wait/#comments</comments>
		<pubDate>Thu, 22 May 2008 19:04:49 +0000</pubDate>
		<dc:creator>ginger822</dc:creator>
		
		<category><![CDATA[International]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[activism]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[30 Days for a Million Voices]]></category>

		<category><![CDATA[Burma]]></category>

		<category><![CDATA[cyclone]]></category>

		<category><![CDATA[Digital Influence Group]]></category>

		<category><![CDATA[Fanista]]></category>

		<category><![CDATA[Racepoint Group]]></category>

		<category><![CDATA[W2 Group]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=280</guid>
		<description><![CDATA[By Ginger
Can you imagine living under a government that cares so little for your wellbeing that it deliberately fails to notify you of an impending natural disaster?
More than 100,000 people have died or gone missing at the hands of the cyclone that tore through Burma on May 2 – regulations and censorship boards created under [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/05/22/burma-it-cant-wait/feed/</wfw:commentRss>
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