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	<title>racetalkblog.com &#187; Marketing</title>
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	<description>Media, Communcations and Public Relations</description>
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		<title>Pinterest, Schminterest! Part 3</title>
		<link>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/</link>
		<comments>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:34:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4901</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. You came back (By the gods, you need a hobby.)!  But I’m glad you did return, because here’s where the rubber really meets the road when it comes to using Pinterest for business. Got a great product? A smashing storefront? The world’s [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Pinterest, Schminterest! Part 2</title>
		<link>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/</link>
		<comments>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4885</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. So you’re considering Pinterest for your business are you? Well you’re not alone! As my last Pinterest post propounded, Pinterest has more than four million users and is growing each and every day. It’s the “hot new shiny toy” of the social [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Recap: Millennial Branding Speaker Spotlight Series</title>
		<link>http://racetalkblog.com/2011/10/27/recap-millennial-branding-speaker-spotlight-series/</link>
		<comments>http://racetalkblog.com/2011/10/27/recap-millennial-branding-speaker-spotlight-series/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 18:06:57 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Millennial Branding]]></category>
		<category><![CDATA[Rue La La]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4703</guid>
		<description><![CDATA[This is a guest post by Geri Butner. Follow her on Twitter at @geributner. Last night, I had the opportunity to attend the Millennial Branding Speaker Spotlight Series at Back Bay Social Club, featuring Rue La La executives Stacey Santo and Colin Hynes. One glass of cabernet and a few business card exchanges into the [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/10/27/recap-millennial-branding-speaker-spotlight-series/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Honor Your Civic Duty and Vote&#8230; for SXSW &#8217;12</title>
		<link>http://racetalkblog.com/2011/08/22/honor-your-civic-duty-and-vote-for-sxsw-12/</link>
		<comments>http://racetalkblog.com/2011/08/22/honor-your-civic-duty-and-vote-for-sxsw-12/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 16:01:15 +0000</pubDate>
		<dc:creator>Brittany Falconer</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology & Innovation]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[PanelPicker]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4469</guid>
		<description><![CDATA[It&#8217;s that time of year, again: where the SXSW Interactive 2012 PanelPicker is open for public voting! For those of you who are already versed in the innovative, educational treasure trove that is SXSW, I don&#8217;t think I need to expound any further. For the rest of you, read on: &#8220;The 19th annual SXSW® Interactive [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/08/22/honor-your-civic-duty-and-vote-for-sxsw-12/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Hyper Local Brewing</title>
		<link>http://racetalkblog.com/2011/07/13/hyper-local-brewing/</link>
		<comments>http://racetalkblog.com/2011/07/13/hyper-local-brewing/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 12:24:43 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[hyper-local]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4438</guid>
		<description><![CDATA[This is a guest post by Mandy Miller. Follow her on Twitter @amandammiller9. In case you missed it, Big Brews (not as evil as Big Tobacco) may be trying to ‘buy out’ your area code. Anheuser-Busch has recently applied for 15 trademarks for the following area codes: 314 (St. Louis), 412 (Pittsburgh), 305 (Miami), 619 (San Diego), 202 [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/07/13/hyper-local-brewing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Royal Wedding Overload</title>
		<link>http://racetalkblog.com/2011/04/28/royal-wedding-overload/</link>
		<comments>http://racetalkblog.com/2011/04/28/royal-wedding-overload/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 20:20:00 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Royal Wedding]]></category>
		<category><![CDATA[Wedding Dance]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4262</guid>
		<description><![CDATA[I&#8217;ve done my best over the past several weeks to block out all of the royal wedding hoopla, and I think I&#8217;ve done a pretty good job. In fact, I didn&#8217;t even know the royal wedding was tomorrow until someone informed me they will be watching it tomorrow morning (EDT). Regardless my my ignorance, this [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/04/28/royal-wedding-overload/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Adzookie: A Case Study in the Relation Between Ineffectiveness and Brilliance</title>
		<link>http://racetalkblog.com/2011/04/22/adzookie-a-case-study-in-the-relation-between-ineffectiveness-and-brilliance/</link>
		<comments>http://racetalkblog.com/2011/04/22/adzookie-a-case-study-in-the-relation-between-ineffectiveness-and-brilliance/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 16:09:03 +0000</pubDate>
		<dc:creator>Jason Fidler</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4218</guid>
		<description><![CDATA[Have you heard of Adzookie?  Unless you’re really into small-market mobile advertising start-ups, you shouldn’t have.  Well friends, prepare yourselves to be introduced to the proud owners of one of the most ineffective and polarizing advertising campaigns in recent memory; which, in turn, is also one of the most creative and brilliant public relations campaigns. [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/04/22/adzookie-a-case-study-in-the-relation-between-ineffectiveness-and-brilliance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Viral Videos 101 [INFOGRAPHIC]</title>
		<link>http://racetalkblog.com/2011/01/28/viral-videos-101-infographic/</link>
		<comments>http://racetalkblog.com/2011/01/28/viral-videos-101-infographic/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 19:10:09 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3873</guid>
		<description><![CDATA[Every PR/Marketing person dreams of being the genius mind behind a successful viral video. In 2011 content creation is king and producing an entertaining and informative video to raise brand awareness is a high priority for any PR/Marketing team. Enter this superb infographic posted by Mashable. Seriously, superb. There are several valuable statistics illustrated here [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/01/28/viral-videos-101-infographic/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2011: The Year of The Rich</title>
		<link>http://racetalkblog.com/2011/01/19/2011-the-year-of-the-rich/</link>
		<comments>http://racetalkblog.com/2011/01/19/2011-the-year-of-the-rich/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 18:32:56 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3818</guid>
		<description><![CDATA[The following is a guest post by RJ Bardsley, a SVP based in Racepoint’s SF office. If you like this post, check him out on Twitter (@rjbardsley) and his blog, BrandFiller. This year is shaping up to be the year of the rich – at least for marketers.  New numbers out from a variety of [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/01/19/2011-the-year-of-the-rich/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Dare You, Starbucks!</title>
		<link>http://racetalkblog.com/2011/01/07/how-dare-you-starbucks/</link>
		<comments>http://racetalkblog.com/2011/01/07/how-dare-you-starbucks/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 16:31:28 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[FT]]></category>
		<category><![CDATA[Howard Schultz]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Technorati]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3791</guid>
		<description><![CDATA[The internet has been a buzz the last few days with the news of Starbucks&#8217; logo change. Other than the fact that most people have a hard time accepting change in general, what is all the fuss about? I&#8217;ll tell you. It takes brands years to establish strong, passionate brand awareness and loyalty. Starbucks has [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/01/07/how-dare-you-starbucks/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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