Category Archives : Marketing


The Do’s and Don’ts of Working with the Media

Shareby Carolyn Linck, Racepoint Global This week several colleagues and I had the privilege to attend a networking event and panel hosted by Gorkana with the Financial Times’ West Coast Bureau. Following a networking breakfast with many PR and communications practitioners in attendance, West Coast Editor Richard Waters and San Francisco Correspondent Sarah Mishkin spoke […]

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Consumption, Expression, and the Omni-channel Reality

ShareWritten by Peter Prodromou, President at Racepoint Global I’ve spent a lot of time evaluating the evolution of communications over the past year as I’ve overseen the re-launch of Racepoint Group and our sister company, Digital Influence Group, into a fully integrated marketing services company called Racepoint Global. And what I’ve learned in the past […]


Should Coca Cola reconsider its content marketing strategy with Journey?

ShareThis post was contributed by Kevin Green, EVP, Global Digital Strategy and Partnerships at Racepoint Global. I recently read a fascinating article on the Coca Cola Journey brand journalism site.  The author suggests that the low engagement around the content on the site signals a failure and that Coke should reconsider their approach.  Ashley Brown, the creator […]

Screenshot of the Coca Cola Journey page.

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The Difference Design Can Make

ShareThis guest post was contributed by Crystal Witter, intern at Racepoint Global. On January 15, Racepoint Global announced a new name and logo – a final step in the Racepoint Group and Digital Influence Group integration (the integration was announced in July 2013).  As any company grows, naturally its goals and talents evolve with it. […]


The Year of Content

ShareCathy Pittham, Managing Director of Europe for Racepoint Global was recently featured in the Tech Radar Pro newsletter. A brief introduction and Cathy’s commentary  on “The Year of Content” are below. Happy belated 2014 to all of you. TechRadar Pro is starting the year with a bang with just over 80 companies having agreed to deliver […]

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Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel

ShareWe are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services […]


Awards: Behind the Glitz and Glamour There Are Tangible Business Benefits

ShareThis post was originally featured on Racepoint Europe’s Comms Talk blog http://commstalk.racepointgroup.com/ Awards season is in full swing, and some great recent successes for our clients have prompted discussion among the team about industry awards and the benefits they can offer. We’ve all been there – frantically attempting to dress in our black tie outfits in […]

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The New Art of Story Telling in a Post-Computer World

ShareThis post was originally featured on Racepoint Europe’s Comms Talk blog http://commstalk.racepointgroup.com/ If marketing is done right, then often the best product doesn’t win. A bold statement, but one that rang true when Larry Weber and Tom Hayes delivered their Master Class on the new art of story telling at the Silicon Valley Comes to Oxford […]