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	<title>racetalkblog.com &#187; Influencers</title>
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	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
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		<title>Social Media: Can the Impact be Measured?</title>
		<link>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/</link>
		<comments>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 12:45:12 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital media relations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Mainstream media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online video]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Erik Qualman]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Mike Volpe]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Socialnomics]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3335</guid>
		<description><![CDATA[Last night Racepoint Group hosted an event about social media and its return on investment (ROI). As social media continues to become a larger focal point in public relations and marketing campaigns, it’s critical to understand how to articulate it’s value to clients. Last night’s event centered around a panel discussion with three social media [...]]]></description>
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		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>URGENT HARO: Acquired!</title>
		<link>http://racetalkblog.com/2010/06/10/urgent-haro-acquired/</link>
		<comments>http://racetalkblog.com/2010/06/10/urgent-haro-acquired/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:49:33 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[acquired]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Help A Reporter Out]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Profnet]]></category>
		<category><![CDATA[sources]]></category>
		<category><![CDATA[vocus]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3276</guid>
		<description><![CDATA[This morning PR guru Peter Shankman announced via his blog that his free source finding service Help A Reporter Out (HARO) has been acquired. Shankman started HARO as a Facebook group in 2007 and the following grew so large he took the concept to the web in March 2008 at www.helpareporter.com. HARO has been acquired [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/06/10/urgent-haro-acquired/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Guess Who is Hiring a Social Media Manager?</title>
		<link>http://racetalkblog.com/2010/05/11/guess-who-is-hiring-a-social-media-manager/</link>
		<comments>http://racetalkblog.com/2010/05/11/guess-who-is-hiring-a-social-media-manager/#comments</comments>
		<pubDate>Tue, 11 May 2010 17:49:26 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Brainstorm:TECH]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[Picasa]]></category>
		<category><![CDATA[recruiting]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3159</guid>
		<description><![CDATA[Of all the companies looking for a fearless leader to head their social media operations, I have to say this company is an unlikely choice. Not only do they dominate their primary industry, but they’ve branched out into several new frontiers on what seems like a weekly basis. Who is this hyper successful innovator? None [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/05/11/guess-who-is-hiring-a-social-media-manager/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>As Media Companies Go Technology First, So Must PR Shops</title>
		<link>http://racetalkblog.com/2010/03/23/as-media-companies-go-technology-first-so-must-pr-shops/</link>
		<comments>http://racetalkblog.com/2010/03/23/as-media-companies-go-technology-first-so-must-pr-shops/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 15:35:31 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Digital media relations]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Mainstream media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[future of PR]]></category>
		<category><![CDATA[Jason Kintzler]]></category>
		<category><![CDATA[Mercedes Bunz]]></category>
		<category><![CDATA[MyMediaInfo]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Pitch Engine]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Steven Greenwood]]></category>
		<category><![CDATA[The Guardian]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3059</guid>
		<description><![CDATA[Nieman Labs Visits the Times R&#38;D Group Last Year Mercedes Bunz of The Guardian had an interesting piece last week on how media companies and newspapers are evolving into technology companies. It opened with a poignant quote from New York Times executive editor Bill Keller (even if you don&#8217;t necessarily believe it). &#8220;The New York [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/03/23/as-media-companies-go-technology-first-so-must-pr-shops/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
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		<title>SXSW: GPS Geek Fest</title>
		<link>http://racetalkblog.com/2010/03/12/sxsw-gps-geek-fest/</link>
		<comments>http://racetalkblog.com/2010/03/12/sxsw-gps-geek-fest/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:18:53 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Bits]]></category>
		<category><![CDATA[Brainstorm: Tech]]></category>
		<category><![CDATA[Caroline Waxler]]></category>
		<category><![CDATA[Fortune Magazine]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowolla]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[Jenna Wortham]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3035</guid>
		<description><![CDATA[Today is the first day of the annual South by Southwest (SXSW) conference in Austin, TX. From all corners of the earth musicians, film makers and techies join forces for a week of round the clock events and celebrations. This year, taking center stage on the tech side are GPS based social networks. If you [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/03/12/sxsw-gps-geek-fest/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Influencers Skip Line for Facebook Vanity URL&#8217;s, as Marketers Wait to Seize Huge Opportunity</title>
		<link>http://racetalkblog.com/2009/06/12/influencers-skip-line-for-facebook-vanity-urls-as-marketers-wait-to-seize-huge-opportunity/</link>
		<comments>http://racetalkblog.com/2009/06/12/influencers-skip-line-for-facebook-vanity-urls-as-marketers-wait-to-seize-huge-opportunity/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 18:28:55 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Facebook brand pages]]></category>
		<category><![CDATA[Facebook Vanity URL's]]></category>
		<category><![CDATA[Fan Pages]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[Michael Arrington]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mint.com]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Vanity URL's]]></category>
		<category><![CDATA[Vitamin Water]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=1640</guid>
		<description><![CDATA[The Facebook vanity URL gold rush is almost upon us with folks across the world setting their iPhone&#8217;s for 12:01 a.m. ET Saturday. Well, actually, that&#8217;s for most of us. While Facebook is promoting that everyone will be able to choose a custom URL  for their Facebook account at the same time &#8211; to easily [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2009/06/12/influencers-skip-line-for-facebook-vanity-urls-as-marketers-wait-to-seize-huge-opportunity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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