Category Archives : Foursquare


Where Should You Post It? 7

Share  With so many social networks, sometimes it can be difficult to figure out where to post content and information. It’s important to remember that each social network has a different audience, and they want and expect (and react to) different types of content. How do you figure out which social network to post different […]

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Untapped: think Foursquare for beer.

Untappd: Foursquare for Beer. Yes. 8

ShareIf you know me personally, you can skip to the next paragraph. If not, finish this one: Hi, I’m Brittany. I love beer and location-based social media. If I found anything that married the two, I would consider marrying it. One of the reasons why I was most excited about finally getting a smartphone – […]


Examining Teenagers’ Social Media Habits 27

Share We’ve all heard it before: teenagers don’t use Twitter. Is it because they don’t find it useful? Or do they just not have time for it? To help us understand how teens feel about Twitter and other social networks, Michael Moore-Jones, a sixteen-year-old technology and business enthusiast that’s involved in involved in numerous startups […]

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After Closing Deal with Disney, Gowalla Integrates with Foursquare 2

Share I was stunned this morning to read that Gowalla, the  location based, check in application, has integrated with its greatest competitor, Foursquare. Just two weeks ago I wrote about Gowalla’s major coup in signing a partnership with Disney. This seemed like a turning point for the company, legitimizing its position as a key player […]


The Convergence of Location-Based Networks & Applications 3

Share Yelp, Facebook Places, Groupon, Foursquare, Gowalla, Scavenger, Living Social. These are just some of the location-based social networks, applications and companies that are making a large impact in people’s behavior and purchasing decisions. Overall, these applications and networks allow people to check-in to certain locations, write tips and reviews for businesses, restaurants, etc., obtain […]


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Gowalla Checks In To The Happiest Place On Earth 9

Share Today Ben Parr of Mashable reported that Disney has partnered with location-based mobile app Gowalla to help visitors further engage with their two flagship theme parks – Disneyworld and Disneyland – via mobile check ins and stamps. This is a significant partnership for Gowalla who is often left in the dust behind mobile check […]


Congrats! You’re the Mayor of Modern Family 6

Share Here at RaceTalk we’re huge fans of the ABC comedy Modern Family, so imagine my delight when discovering a social media platform (and iPhone app) called PHILO has created a way for users to check-in to their favorite TV shows. According to Mashable, PHILO describes itself as “Twitter and Foursquare for TV fans.” Users […]

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Old McDonald’s Had A Farm 8

ShareThis week USA Today’s Bruce Horovitz reported that McDonald’s has taken their social media strategy to a new level of engagement by planting their own, branded farm via Facebook’s incredibly popular application, FarmVille. McDonald’s recently dominated headlines for their effective use of the mobile check-in application, Foursquare, which increased foot traffic to McDonald’s stores by […]