What You’re Really Paying For With A Super Bowl Ad 3

ShareThis morning during my commute I was listening to @MattyShow (Kiss 108’s morning show, Matty in the Morning) and DJ Matt Siegel was asking his staff why all of these businesses are paying big bucks for Super Bowl ads and giving it all away the week before the broadcast? Siegel […]



Cops Seize Gizmodo Computers as iPhone Saga Rolls On 7

Share The iPhone-leak saga rolled on today as news broke that the home of Gizmodo editor Brian Chen was raided by California’s Rapid Enforcement Allied Computer Team (REACT – couldn’t make this name up) last Friday night. According to Chen’s account of the story, the team broke down his front […]

Even the Economist Isn’t Immune: Business and News Magazine Ad Pages Fall off the Cliff 3

Share On Tuesday the Publishers Information Bureau released its 2009 year-end magazine advertising report. Not surprisingly the report revealed that ad pages during the Media Meltdown of 2009 were down 25.6 percent for the industry, while estimated revenues closed at $19.45 billion, a drop of 18.1 percent. Compare this with […]


Business May Be on the Rebound, But Coverage of Business May Never Rebound 6

Share In his typical fashion, David Carr of the New York Times eloquently sums up in today’s Media Equation column why coverage of business isn’t following the business rebound. Or as he mixes words much better than I, “Business is a Beat Deflated.” Despite, positive news on the economic front, […]

Pitching the Client Business Story…But to Who? 3

Share As I’ve mentioned before: despite the digital evolution of media, a positive story in one of the incumbent business outlets (Forbes, Fortune, BusinessWeek, etc.) can still provide major value to companies (at least for now). However, over the last six months these magazines have seen their ad pages vanish […]