Credit: Facebook

Can Princeton’s Prediction of Facebook’s Decline Really Come True?

ShareFirst, Princeton University researchers released a study saying Facebook would lose 80% of its users by 2015-2017. Facebook responded by discrediting Princeton with a study of their own that shows Princeton would lose all of its students by 2021. While the Princeton study has proven to be flawed, we were left […]


Of the Big Four, Facebook Is the Most Trusted Review Platform

ShareThis blog, written by Brittany Falconer, was originally featured on the Publicity Club of New England’s blog. Brittany is an account executive at Racepoint Group and served a guest blogger for the Pub Club. I have to admit it seems weird typing “Facebook” and “Most Trusted” in the same statement, […]

Know Your Audience – and Know How They Get Their News

ShareThis post was originally featured on Racepoint Group’s State of Engagement blog http://engagement.racepointgroup.com/  It’s easy – and true – to claim that an ever growing number of people are looking to social media as a primary way of getting news. What’s not as easy, however, is predicting just how to make […]