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	<title>racetalkblog.com &#187; Digital Media Relations</title>
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	<description>Media, Communcations and Public Relations</description>
	<lastBuildDate>Thu, 24 May 2012 13:55:52 +0000</lastBuildDate>
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		<title>Conquering Capitol Hill, 140 Characters at a Time</title>
		<link>http://racetalkblog.com/2012/05/24/conquering-capitol-hill-140-characters-at-a-time/</link>
		<comments>http://racetalkblog.com/2012/05/24/conquering-capitol-hill-140-characters-at-a-time/#comments</comments>
		<pubDate>Thu, 24 May 2012 13:55:52 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Public Affairs]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=5024</guid>
		<description><![CDATA[By Brent Carney, @BrentRCarney Social media has become the norm on the campaign trail, and is quickly becoming entrenched on Capitol Hill. Members of Congress and their staffers alike have taken to Twitter, Facebook, YouTube and any number of other social media sites to interact with constituents, sway public opinion and counter political opponents. Social media [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/05/24/conquering-capitol-hill-140-characters-at-a-time/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Recap: Blogger Relations for PR Pros</title>
		<link>http://racetalkblog.com/2011/10/20/recap-blogger-relations-for-pr-pros/</link>
		<comments>http://racetalkblog.com/2011/10/20/recap-blogger-relations-for-pr-pros/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 15:04:06 +0000</pubDate>
		<dc:creator>Brittany Falconer</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR Advice]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PubClub]]></category>
		<category><![CDATA[Publicity Club of New England]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4668</guid>
		<description><![CDATA[Last night I had the pleasure of attending the Publicity Club of New England&#8217;s first panel event of the 2011-2012 season, &#8220;Blogger Relations for PR Pros,&#8221; or, as many referred to it, &#8220;Meet the Bloggers.&#8221; Panelists Rachel Leah Blumenthal (food and arts blogger for CBS Boston), Greg Gomer (managing editor for BostInnovation), Jason Keith (SMB [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/10/20/recap-blogger-relations-for-pr-pros/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Twitter Isn&#8217;t Like Vegas: Nothing Stays There</title>
		<link>http://racetalkblog.com/2011/06/16/twitter-isnt-like-vegas-nothing-stays-there/</link>
		<comments>http://racetalkblog.com/2011/06/16/twitter-isnt-like-vegas-nothing-stays-there/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 18:57:58 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tweet #fail]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[#PRfail]]></category>
		<category><![CDATA[Duke Nukem Forever]]></category>
		<category><![CDATA[Redner Group]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4390</guid>
		<description><![CDATA[This is a guest post from Lauren Ginsberg, an Account Coordinator at Racepoint Group. Follow her on Twitter @LaurenGinsberg. Ah, the old adage, think before you speak&#8230; or shall I say tweet. The Redner Group made a huge faux pas when they angrily tweeted at reviewers for publishing not so rave reviews about 2k’s ‘Duke [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/06/16/twitter-isnt-like-vegas-nothing-stays-there/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Viral Videos 101 [INFOGRAPHIC]</title>
		<link>http://racetalkblog.com/2011/01/28/viral-videos-101-infographic/</link>
		<comments>http://racetalkblog.com/2011/01/28/viral-videos-101-infographic/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 19:10:09 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3873</guid>
		<description><![CDATA[Every PR/Marketing person dreams of being the genius mind behind a successful viral video. In 2011 content creation is king and producing an entertaining and informative video to raise brand awareness is a high priority for any PR/Marketing team. Enter this superb infographic posted by Mashable. Seriously, superb. There are several valuable statistics illustrated here [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/01/28/viral-videos-101-infographic/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>#140conf Boston: Not A Tech Event, A Life Event</title>
		<link>http://racetalkblog.com/2010/09/15/140conf-boston-not-a-tech-event-a-life-event/</link>
		<comments>http://racetalkblog.com/2010/09/15/140conf-boston-not-a-tech-event-a-life-event/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 15:57:25 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[140]]></category>
		<category><![CDATA[140 Characters Conference]]></category>
		<category><![CDATA[140 Conference]]></category>
		<category><![CDATA[140conf]]></category>
		<category><![CDATA[Amanda Palmer]]></category>
		<category><![CDATA[Boston Police]]></category>
		<category><![CDATA[Burlington High School]]></category>
		<category><![CDATA[CC Chapman]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Georgy Cohen]]></category>
		<category><![CDATA[Jeff Pulver]]></category>
		<category><![CDATA[John Daley]]></category>
		<category><![CDATA[Tufts University]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3529</guid>
		<description><![CDATA[Back in April I wrote about Jeff Pulver’s 140 Character Conference that was taking place in New York City. I praised the conference and its attendees for providing advice on social media best practices live from the event. The live tweeting was so impressive I felt like I was there in the auditorium. Yesterday, I [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/09/15/140conf-boston-not-a-tech-event-a-life-event/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Lebron James Uses ESPN &amp; Social Media to Grow His Brand</title>
		<link>http://racetalkblog.com/2010/07/07/lebron-james-uses-espn-social-media-to-grow-his-brand/</link>
		<comments>http://racetalkblog.com/2010/07/07/lebron-james-uses-espn-social-media-to-grow-his-brand/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:08:12 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Chris Bosh]]></category>
		<category><![CDATA[Dwyane Wade]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[ESPN Lebron]]></category>
		<category><![CDATA[Lebron James]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3400</guid>
		<description><![CDATA[Even though the NBA hasn&#8217;t had a basketball game since June 17th, the league is attracting more attention then any other sport right now, thanks to the 2010 free agent class, which is lead by LeBron James, Dwyane Wade and Chris Bosh. While Bosh and Wade have been publicizing their free agent experience over Twitter [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/07/07/lebron-james-uses-espn-social-media-to-grow-his-brand/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Are Infographics the New Slide Shows?</title>
		<link>http://racetalkblog.com/2010/07/07/are-infographics-the-new-slide-shows/</link>
		<comments>http://racetalkblog.com/2010/07/07/are-infographics-the-new-slide-shows/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:39:07 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Entertainment Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[b-roll]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[created content]]></category>
		<category><![CDATA[dating-based reporting]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sam]]></category>
		<category><![CDATA[Sam Whitmore]]></category>
		<category><![CDATA[Sam Whitmore's Media Survey]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[Slide Shows]]></category>
		<category><![CDATA[SWMS]]></category>
		<category><![CDATA[visual content]]></category>
		<category><![CDATA[visual Web]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Web video]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3386</guid>
		<description><![CDATA[Infographics are quickly becoming a media and public relations industry buzz word / topic. Why you ask? Two major reasons. As corporations continue to shift into their role as media companies and content curators, they&#8217;re realizing the opportunity to package interesting data to the media and consumers in new ways. More importantly, media organizations and [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/07/07/are-infographics-the-new-slide-shows/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Social Media: Can the Impact be Measured?</title>
		<link>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/</link>
		<comments>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 12:45:12 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Erik Qualman]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Mike Volpe]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Socialnomics]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3335</guid>
		<description><![CDATA[Last night Racepoint Group hosted an event about social media and its return on investment (ROI). As social media continues to become a larger focal point in public relations and marketing campaigns, it’s critical to understand how to articulate it’s value to clients. Last night’s event centered around a panel discussion with three social media [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/06/25/social-media-can-the-impact-be-measured/feed/</wfw:commentRss>
		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>Fake BP Twitter Account A PR Nightmare</title>
		<link>http://racetalkblog.com/2010/05/25/fake-bp-twitter-account-a-pr-nightmare/</link>
		<comments>http://racetalkblog.com/2010/05/25/fake-bp-twitter-account-a-pr-nightmare/#comments</comments>
		<pubDate>Tue, 25 May 2010 18:55:33 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BP Global PR]]></category>
		<category><![CDATA[BP PR]]></category>
		<category><![CDATA[BP Twitter Account]]></category>
		<category><![CDATA[Oil Spill]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3215</guid>
		<description><![CDATA[On May 19th the first tweet was posted: &#8220;We regretfully admit that something has happened off of the Gulf Coast. More to come.&#8221; Then about 10 minutes later came the second tweet: &#8220;Adorable! Naughty Kitty Makes a Mess! www.youtube.com/watch?v=greOQOD6GDA&#8221; And 20 minutes later another: &#8220;Think about it this way, the ocean is like rootbeer and [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/05/25/fake-bp-twitter-account-a-pr-nightmare/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>What&#8217;s on TV? Just &#8220;Google it&#8221;</title>
		<link>http://racetalkblog.com/2010/05/20/whats-on-tv-just-google-it/</link>
		<comments>http://racetalkblog.com/2010/05/20/whats-on-tv-just-google-it/#comments</comments>
		<pubDate>Thu, 20 May 2010 19:59:13 +0000</pubDate>
		<dc:creator>Kyle Austin</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Digital Media Relations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[future of television]]></category>
		<category><![CDATA[GoogleTV]]></category>
		<category><![CDATA[set-top box]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[television advertising]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3185</guid>
		<description><![CDATA[For years now, start-ups and technology disruptors have been trying to change the  television viewing experience. Mark Cuban was hypothesizing about the death of channels, with the introduction of Internet TV in the United States in 2005. However, other than a lot of visions and aspirations the market hasn&#8217;t really caught on. Change you see, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2010/05/20/whats-on-tv-just-google-it/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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