Category Archives : Branding & Advertising


Old Spice Debuts Muscle Music Videos 4

Share Old Spice is at it again, with another brilliant video campaign. This time, instead of personalizing YouTube videos, they’ve made “muscle music video” in which former NFL player and actor, Terry Crews, makes instruments play by flexing his muscles. The cool part of this campaign comes after the video is over, when viewers take control. By […]


More apologies from @CelebBoutique

#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) 15

ShareIn the “What the $&#% Were You Thinking?!” Category, Twitter is exploding over an insensitive tweet from @CelebBoutique, who tried to capitalize on the last night’s shootings in Colorado: Bad idea, Celeb Boutique. Taking advantage of trending topics is great, when mass violence isn’t involved. Ignorance? Carelessness? Who knows. The reactions from the Twittersphere have […]


Racepoint Labs: Facebook’s Take at Managing Brand Pages 3

ShareBy Sam Hamilton (@samjhamilton) Being tied to a desk is painful, but in the world of social media community management it’s basically a death sentence. Social media is meant to be an instantaneous platform, allowing brands the unique opportunity to address their customers concerns in real-time. Because of this, being able to manage your brands […]

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Boston Marathon

New Balance’s Challenging Boston Marathon Marketing Campaign 8

Share Every year when the B.A.A. Boston Marathon occurs, it put’s Boston-based New Balance in an awkward position. Even though they’re located in Brighton, MA, just a mile or two from the Boston Marathon course, they are not the official sponsor of the race. That title belongs to Adidas, who benefits by selling official merchandise to tens […]


Prometheus Goes Viral 6

ShareThis is a guest post by Evan Siff. Follow him on Twitter @Stairway2Evan. While everyone is drooling over the recently released Hunger Games, I really couldn’t care less, as I have already seen it many years ago when it was called the Running Man (Katniss would never have made it past Subzero). However, being a […]

Prometheus

A Newt Gingrich-developed Facebook Timeline, the “Romney Record” chronicles Romney’s political career, specifically highlighting what Gingrich deems to be his more “liberal & out-of-touch” moments.

Facebook Timeline and political posturing 31

ShareThis is a guest post by Samantha Hamilton. Follow her on Twitter at @SamJHamilton. Launched earlier this year, Facebook has quickly rolled out its Timeline functionality to users globally and recently gave brands the chance to utilize the new option. However, yesterday Timeline saw a first: its use as a negative political campaign tactic. Yesterday, […]