Category Archives : Branding & Advertising


Technology as the New Canvas for Digital Storytelling – Three Perspectives

Share A few weeks ago, I had the opportunity to attend the Engage Digital Storytelling conference in NYC on behalf of Racepoint Group’s Digital Consumer Practice. This full-day event was studded with top executives from HBO, MTV, Esquire Magazine, Facebook, Buzzfeed and many more awesomely relevant brands. While waiting for the event to begin, I met a […]

Engage Digital Storytelling Stage

Facebook Status

Oh Praise Be, Facebook Emotions Let Me Say I’m Eating Ice Cream

ShareThis morning upon logging into Facebook, I was greeted with the following status at the top of my news feed: I’m used to seeing statuses about my friends’ dogs urinating, not urinating, wearing sunglasses, and getting dog-shamed. I don’t mind it – in fact I usually find it at the very least amusing. What I’m […]


Old Spice Debuts Muscle Music Videos 4

Share Old Spice is at it again, with another brilliant video campaign. This time, instead of personalizing YouTube videos, they’ve made “muscle music video” in which former NFL player and actor, Terry Crews, makes instruments play by flexing his muscles. The cool part of this campaign comes after the video is over, when viewers take control. By […]


More apologies from @CelebBoutique

#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) 15

ShareIn the “What the $&#% Were You Thinking?!” Category, Twitter is exploding over an insensitive tweet from @CelebBoutique, who tried to capitalize on the last night’s shootings in Colorado: Bad idea, Celeb Boutique. Taking advantage of trending topics is great, when mass violence isn’t involved. Ignorance? Carelessness? Who knows. The reactions from the Twittersphere have […]


Racepoint Labs: Facebook’s Take at Managing Brand Pages 3

ShareBy Sam Hamilton (@samjhamilton) Being tied to a desk is painful, but in the world of social media community management it’s basically a death sentence. Social media is meant to be an instantaneous platform, allowing brands the unique opportunity to address their customers concerns in real-time. Because of this, being able to manage your brands […]

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Boston Marathon

New Balance’s Challenging Boston Marathon Marketing Campaign 8

Share Every year when the B.A.A. Boston Marathon occurs, it put’s Boston-based New Balance in an awkward position. Even though they’re located in Brighton, MA, just a mile or two from the Boston Marathon course, they are not the official sponsor of the race. That title belongs to Adidas, who benefits by selling official merchandise to tens […]