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	<title>racetalkblog.com &#187; Branding &amp; Advertising</title>
	<atom:link href="http://racetalkblog.com/category/branding-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
	<pubDate>Wed, 27 Aug 2008 18:19:35 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>EA to Game User: Tiger Woods Walks on Water</title>
		<link>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/</link>
		<comments>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 21:11:12 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[Bug]]></category>

		<category><![CDATA[EA]]></category>

		<category><![CDATA[Glitch]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Tiger Woods]]></category>

		<category><![CDATA[Viral Video]]></category>

		<category><![CDATA[Walking on Water]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=457</guid>
		<description><![CDATA[ 
By Kyle Austin
So you monitor Twitter feeds, Google feeds, what&#8217;s going on Digg and in the blogoshere - all to stay current on what people are saying about your brand and to make sure you kill any fire drills before they become bigger in scope. But how do you turn something that could be really bad [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/21/ea-to-game-user-tiger-woods-walks-on-water/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Peter Shankman and HARO Have a PR Problem</title>
		<link>http://racetalkblog.com/2008/08/19/peter-shankman-and-haro-have-a-pr-problem/</link>
		<comments>http://racetalkblog.com/2008/08/19/peter-shankman-and-haro-have-a-pr-problem/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 13:30:14 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[HARO]]></category>

		<category><![CDATA[Lynching]]></category>

		<category><![CDATA[Peter Shankman]]></category>

		<category><![CDATA[PR Person]]></category>

		<category><![CDATA[PR Problem]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=444</guid>
		<description><![CDATA[By Kyle Austin
Peter Shankman, the creator of the much talked about HARO (Help A Reporter Out) service has been a feel good media story. Guy starts a free service to help reporters find sources. Guy sends the list to PR folks for free so they can get their clients mentioned as sources. Guy grows the [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/19/peter-shankman-and-haro-have-a-pr-problem/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BusinessWeek Reader Edits Cover Story (Kind of) as Online Initiatives Pay-Off for the Magazine</title>
		<link>http://racetalkblog.com/2008/08/05/businessweek-reader-edits-cover-story-kind-of-as-online-initiatives-pay-off-for-the-magazine/</link>
		<comments>http://racetalkblog.com/2008/08/05/businessweek-reader-edits-cover-story-kind-of-as-online-initiatives-pay-off-for-the-magazine/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 15:56:57 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Digital media relations]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[BusinessWeek.com]]></category>

		<category><![CDATA[Engagement]]></category>

		<category><![CDATA[John Byrne]]></category>

		<category><![CDATA[Online Strategy]]></category>

		<category><![CDATA[Readers]]></category>

		<category><![CDATA[What's Your Story]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=425</guid>
		<description><![CDATA[
By Kyle Austin
John A. Byrne has made a lot of noise this year as Executive Editor of BusinessWeekand Editor-in-Chief of BusinessWeek.com. Most of which have been tied to its online efforts. BusinessWeek.com has made several initiatives this year to create more user engagement and interaction on the site. Earlier this year it launched &#8220;In Your [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/08/05/businessweek-reader-edits-cover-story-kind-of-as-online-initiatives-pay-off-for-the-magazine/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;This is Steve Jobs. You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”</title>
		<link>http://racetalkblog.com/2008/07/29/this-is-steve-jobs-you-think-i%e2%80%99m-an-arrogant-expletive-who-thinks-he%e2%80%99s-above-the-law-and-i-think-you%e2%80%99re-a-slime-bucket-who-gets-most-of-his-facts-wrong%e2%80%9d/</link>
		<comments>http://racetalkblog.com/2008/07/29/this-is-steve-jobs-you-think-i%e2%80%99m-an-arrogant-expletive-who-thinks-he%e2%80%99s-above-the-law-and-i-think-you%e2%80%99re-a-slime-bucket-who-gets-most-of-his-facts-wrong%e2%80%9d/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 15:34:33 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Joe Nocera]]></category>

		<category><![CDATA[New York Times]]></category>

		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=410</guid>
		<description><![CDATA[
(Courtesy of the New York Times)
By Kyle Austin
I had made it back to Boston on Saturday, after my trip out to Fortune Brainstorm: TECH, and was enjoying my iced-coffee (America runs on Dunkins&#8217;) with the New York Times when I had one of those near death choking experiences. It happened when I flipped to page two [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/29/this-is-steve-jobs-you-think-i%e2%80%99m-an-arrogant-expletive-who-thinks-he%e2%80%99s-above-the-law-and-i-think-you%e2%80%99re-a-slime-bucket-who-gets-most-of-his-facts-wrong%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Does Google Distrust the Wisdom of the Crowds?</title>
		<link>http://racetalkblog.com/2008/07/24/does-google-distrust-the-wisdom-of-the-crowds/</link>
		<comments>http://racetalkblog.com/2008/07/24/does-google-distrust-the-wisdom-of-the-crowds/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 18:40:08 +0000</pubDate>
		<dc:creator>ginger822</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[AdSense]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Knol]]></category>

		<category><![CDATA[wikipedia]]></category>

		<category><![CDATA[wisdom of the crowds]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=403</guid>
		<description><![CDATA[By Ginger

Google not only lets you search for content, but now they will help you create and publish it (minor note: they will make money off your content). Yesterday, Google rolled out Knol – a site they’ve been testing for about seven months that allows “experts” to contribute articles under a Creative Commons license.
Although many [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/24/does-google-distrust-the-wisdom-of-the-crowds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Chris DeWolfe is a Rock Star: New Music Venture Makes Sense for MySpace</title>
		<link>http://racetalkblog.com/2008/07/24/chris-dewolfe-is-a-rock-star-new-music-venture-makes-sense-for-myspace/</link>
		<comments>http://racetalkblog.com/2008/07/24/chris-dewolfe-is-a-rock-star-new-music-venture-makes-sense-for-myspace/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 06:10:10 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Entertainment Technology]]></category>

		<category><![CDATA[Brainstorm: Tech]]></category>

		<category><![CDATA[Chris DeWolfe]]></category>

		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=400</guid>
		<description><![CDATA[
(DeWolfe Pictured Left)
By Kyle Austin
If you ever have the opportunity to meet Chris DeWolfe, Founder and CEO of MySpace, in person; it&#8217;s likely you&#8217;ll come away from the meeting with the word charisma on the tip of your tongue. Watching DeWolfe work the patio Tuesday night at Fortune Brainstorm: TECH&#8217;s private dinner overlooking the Pacific, you [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/24/chris-dewolfe-is-a-rock-star-new-music-venture-makes-sense-for-myspace/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Nicholas Negroponte at Brainstorm: TECH</title>
		<link>http://racetalkblog.com/2008/07/23/nicholas-negroponte-at-brainstorm-tech/</link>
		<comments>http://racetalkblog.com/2008/07/23/nicholas-negroponte-at-brainstorm-tech/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 00:30:37 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[International]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Technology and Innovation]]></category>

		<category><![CDATA[Brainstorm:TECH]]></category>

		<category><![CDATA[David Kirkpatrick]]></category>

		<category><![CDATA[Fortune]]></category>

		<category><![CDATA[Nicholas Negroponte]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=395</guid>
		<description><![CDATA[

By Kyle Austin
Nicholas Negroponte took the stage with David Kirkpatrick at Fortune Brainstorm: TECH to address the crowd on where the One Laptop per Child project currently stands earlier this morning. Some excerpts below:
DK: Happy to have you on stage, along with your XO.
You have transformed a new way to get technology into the hands of [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/23/nicholas-negroponte-at-brainstorm-tech/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brainstorm:TECH &#8212; A Drink with Richard Edelman and Keith Reinhard</title>
		<link>http://racetalkblog.com/2008/07/22/brainstormtech-a-drink-with-richard-edelman-and-keith-reinhard/</link>
		<comments>http://racetalkblog.com/2008/07/22/brainstormtech-a-drink-with-richard-edelman-and-keith-reinhard/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 22:23:40 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[DDB]]></category>

		<category><![CDATA[Edelman]]></category>

		<category><![CDATA[Keith Reinhard]]></category>

		<category><![CDATA[Richard Edelman]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=397</guid>
		<description><![CDATA[ 
By Kyle Austin
Had the opportunity to share a quick chat and drink with Richard Edelman, CEO &#38; President of PR-giant Edelman and Keith Reinhard, former CEO of advertising giant DDB yesterday evening at Brainstorm: TECH.
The two industry giants were worth a good laugh as they playfully chuckled about stealing each other&#8217;s clients at the conference.
Richard was chatting me [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/22/brainstormtech-a-drink-with-richard-edelman-and-keith-reinhard/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Live at Brainstorm:TECH - &#8220;How Net Content will be Monetized Round Table&#8221;</title>
		<link>http://racetalkblog.com/2008/07/22/live-at-brainstormtech-how-net-content-will-be-monetized-round-table/</link>
		<comments>http://racetalkblog.com/2008/07/22/live-at-brainstormtech-how-net-content-will-be-monetized-round-table/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 20:47:48 +0000</pubDate>
		<dc:creator>kyle4beantown</dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[CBS Interactive]]></category>

		<category><![CDATA[eHarmony]]></category>

		<category><![CDATA[Greg Waldorf]]></category>

		<category><![CDATA[joost]]></category>

		<category><![CDATA[Mike Volpi]]></category>

		<category><![CDATA[Neil Ashe]]></category>

		<category><![CDATA[RealNetworks]]></category>

		<category><![CDATA[Robert Glaser]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=394</guid>
		<description><![CDATA[
By Kyle Austin
I took in the &#8220;How Net Content will be Monetized Round Table (Wedding Table) at Fortune Brainstorm: TECH this morning. Hosted by Fortune&#8217;sAdam Lashinsky the round table included Greg Waldorf, CEO of eHarmony; Neil Ashe, President of CBS Interactive; Robert Glaser, CEO of RealNetworks and Mike Volpi, CEO of Joost.
Here are some of the [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/22/live-at-brainstormtech-how-net-content-will-be-monetized-round-table/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Free Communications Group and the Death of Broadcasting</title>
		<link>http://racetalkblog.com/2008/07/21/the-free-communications-group-and-the-death-of-broadcasting/</link>
		<comments>http://racetalkblog.com/2008/07/21/the-free-communications-group-and-the-death-of-broadcasting/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 10:07:32 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Branding &amp; Advertising]]></category>

		<category><![CDATA[Entertainment Technology]]></category>

		<category><![CDATA[Mainstream media]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[broadcasters]]></category>

		<category><![CDATA[bt]]></category>

		<category><![CDATA[bttower]]></category>

		<category><![CDATA[fragmentation]]></category>

		<category><![CDATA[freecommunicationsgroup]]></category>

		<category><![CDATA[futureofbroadcasting]]></category>

		<category><![CDATA[lifestylebranding]]></category>

		<category><![CDATA[marketingdirectors]]></category>

		<category><![CDATA[mychannel]]></category>

		<category><![CDATA[tonybenn]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=388</guid>
		<description><![CDATA[By Philip.
&#8220;Broadcasting is really too important to be left to the broadcasters&#8221;. So said Tony Benn, Member of Parliament, to constituents in 1968. That same year, the Free Communications Group (FCG) was founded to demand &#8220;democratic control of all media&#8221;.

Lets skip the next forty years&#8217; analysis of broadcasting motives and actions that so preoccupied these [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2008/07/21/the-free-communications-group-and-the-death-of-broadcasting/feed/</wfw:commentRss>
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