<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>racetalkblog.com &#187; Branding &amp; Advertising</title>
	<atom:link href="http://racetalkblog.com/category/branding-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
	<lastBuildDate>Fri, 10 Feb 2012 16:39:38 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Pinterest, Schminterest! Part 3</title>
		<link>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/</link>
		<comments>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:34:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4901</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. You came back (By the gods, you need a hobby.)!  But I’m glad you did return, because here’s where the rubber really meets the road when it comes to using Pinterest for business. Got a great product? A smashing storefront? The world’s [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 2</title>
		<link>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/</link>
		<comments>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4885</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. So you’re considering Pinterest for your business are you? Well you’re not alone! As my last Pinterest post propounded, Pinterest has more than four million users and is growing each and every day. It’s the “hot new shiny toy” of the social [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 1</title>
		<link>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/</link>
		<comments>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:11:47 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Pinterest]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4874</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. Pinterest, schminterest! What’s with all the buzz about this new social media channel? Is it worth your precious web surfing time? And how can you use it to build your business so you can feel less guilt about surfing boards on Pinterest [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>Paula Deen and Her [Deep] Fried PR Strategy</title>
		<link>http://racetalkblog.com/2012/01/19/paula-deen-and-her-deep-fried-pr-strategy/</link>
		<comments>http://racetalkblog.com/2012/01/19/paula-deen-and-her-deep-fried-pr-strategy/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:27:56 +0000</pubDate>
		<dc:creator>Brittany Falconer</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[PR Advice]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[#PRfail]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[celebrity spokespeople]]></category>
		<category><![CDATA[diabetes]]></category>
		<category><![CDATA[Eric Webber]]></category>
		<category><![CDATA[Paula Deen]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4850</guid>
		<description><![CDATA[For all two of you who don&#8217;t already know, Paula Deen has Type 2 diabetes. Sounds like a stretch, I know. All those deep-fried Twinkies could not have possibly had anything to do with it. What&#8217;s drawing even more attention though is that not only has Ms. Deen been tucked away in the diabetes closet [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/01/19/paula-deen-and-her-deep-fried-pr-strategy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Hyper Local Brewing</title>
		<link>http://racetalkblog.com/2011/07/13/hyper-local-brewing/</link>
		<comments>http://racetalkblog.com/2011/07/13/hyper-local-brewing/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 12:24:43 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[hyper-local]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4438</guid>
		<description><![CDATA[This is a guest post by Mandy Miller. Follow her on Twitter @amandammiller9. In case you missed it, Big Brews (not as evil as Big Tobacco) may be trying to ‘buy out’ your area code. Anheuser-Busch has recently applied for 15 trademarks for the following area codes: 314 (St. Louis), 412 (Pittsburgh), 305 (Miami), 619 (San Diego), 202 [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/07/13/hyper-local-brewing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>We Love Ads, Oh Yes, We Do</title>
		<link>http://racetalkblog.com/2011/05/12/we-love-ads-oh-yes-we-do/</link>
		<comments>http://racetalkblog.com/2011/05/12/we-love-ads-oh-yes-we-do/#comments</comments>
		<pubDate>Thu, 12 May 2011 13:56:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[content creation]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4302</guid>
		<description><![CDATA[This is a guest post from Dan Walsh, an Account Executive at Racepoint Group. Follow him on Twitter @DanWalshed. “If you ever watch somebody reading a copy of Vanity Fair, they spend as much time looking at the ads as they spend looking at the content,” Mr. Grueskin said, “because the ads are actually useful [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/05/12/we-love-ads-oh-yes-we-do/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adzookie: A Case Study in the Relation Between Ineffectiveness and Brilliance</title>
		<link>http://racetalkblog.com/2011/04/22/adzookie-a-case-study-in-the-relation-between-ineffectiveness-and-brilliance/</link>
		<comments>http://racetalkblog.com/2011/04/22/adzookie-a-case-study-in-the-relation-between-ineffectiveness-and-brilliance/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 16:09:03 +0000</pubDate>
		<dc:creator>Jason Fidler</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4218</guid>
		<description><![CDATA[Have you heard of Adzookie?  Unless you’re really into small-market mobile advertising start-ups, you shouldn’t have.  Well friends, prepare yourselves to be introduced to the proud owners of one of the most ineffective and polarizing advertising campaigns in recent memory; which, in turn, is also one of the most creative and brilliant public relations campaigns. [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/04/22/adzookie-a-case-study-in-the-relation-between-ineffectiveness-and-brilliance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>LivingSocial Goes To The Movies</title>
		<link>http://racetalkblog.com/2011/03/03/livingsocial-goes-to-the-movies/</link>
		<comments>http://racetalkblog.com/2011/03/03/livingsocial-goes-to-the-movies/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 19:06:56 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Group buying]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[Coupons]]></category>
		<category><![CDATA[Fandango]]></category>
		<category><![CDATA[Group Buying]]></category>
		<category><![CDATA[Living Social]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[movie theater]]></category>
		<category><![CDATA[movie tickets]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Offers]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Savings]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4039</guid>
		<description><![CDATA[Last Sunday during the broadcast of the Academy Awards I couldn&#8217;t help but notice several commercials for the group buying service, LivingSocial. I found this interesting as Groupon, one of LivingSocial&#8217;s largest competitors, put major ad spent behind a series of Super Bowl commercials that wound up offending viewers and arguably damaging the brand&#8217;s reputation [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/03/03/livingsocial-goes-to-the-movies/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Groupon&#8217;s Super Bowl Commercial Disaster</title>
		<link>http://racetalkblog.com/2011/02/07/groupons-super-bowl-commercial-disaster/</link>
		<comments>http://racetalkblog.com/2011/02/07/groupons-super-bowl-commercial-disaster/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 14:56:08 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Group buying]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Groupon Commercial]]></category>
		<category><![CDATA[Super Bowl Ad]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3920</guid>
		<description><![CDATA[Last night Groupon aired three commercials (see below) during the Super Bowl, and quickly managed to offend viewers everywhere. While the majority of the outrage was focused on the Tibet ad, all three commercials could easily be deemed offensive by certain groups of people. Quite simply, the commercials were done in poor taste. But what&#8217;s [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/02/07/groupons-super-bowl-commercial-disaster/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What You&#8217;re Really Paying For With A Super Bowl Ad</title>
		<link>http://racetalkblog.com/2011/02/04/what-youre-really-paying-for-with-a-super-bowl-ad/</link>
		<comments>http://racetalkblog.com/2011/02/04/what-youre-really-paying-for-with-a-super-bowl-ad/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 17:04:14 +0000</pubDate>
		<dc:creator>Molly Galler</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Elaine Wong]]></category>
		<category><![CDATA[Stuart Elliot]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Super Bowl Ad]]></category>
		<category><![CDATA[Super Bowl Commercial]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=3900</guid>
		<description><![CDATA[This morning during my commute I was listening to @MattyShow (Kiss 108&#8242;s morning show, Matty in the Morning) and DJ Matt Siegel was asking his staff why all of these businesses are paying big bucks for Super Bowl ads and giving it all away the week before the broadcast? Siegel makes a great point. Why [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/02/04/what-youre-really-paying-for-with-a-super-bowl-ad/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

