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	<title>racetalkblog.com &#187; Branding &amp; Advertising</title>
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	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
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		<title>New Balance&#8217;s Challenging Boston Marathon Marketing Campaign</title>
		<link>http://racetalkblog.com/2012/04/05/new-balances-challenging-boston-marathon-marketing-campaign/</link>
		<comments>http://racetalkblog.com/2012/04/05/new-balances-challenging-boston-marathon-marketing-campaign/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 19:26:04 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Boston Marathon]]></category>
		<category><![CDATA[New Balance]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4999</guid>
		<description><![CDATA[Every year when the B.A.A. Boston Marathon occurs, it put&#8217;s Boston-based New Balance in an awkward position. Even though they&#8217;re located in Brighton, MA, just a mile or two from the Boston Marathon course, they are not the official sponsor of the race. That title belongs to Adidas, who benefits by selling official merchandise to tens of [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/04/05/new-balances-challenging-boston-marathon-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
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		<title>Prometheus Goes Viral</title>
		<link>http://racetalkblog.com/2012/03/29/prometheus-goes-viral/</link>
		<comments>http://racetalkblog.com/2012/03/29/prometheus-goes-viral/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 12:00:18 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Entertainment Technology]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Alien]]></category>
		<category><![CDATA[Hunger Games]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Prometheus]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4983</guid>
		<description><![CDATA[This is a guest post by Evan Siff. Follow him on Twitter @Stairway2Evan. While everyone is drooling over the recently released Hunger Games, I really couldn’t care less, as I have already seen it many years ago when it was called the Running Man (Katniss would never have made it past Subzero). However, being a [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/03/29/prometheus-goes-viral/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Facebook Timeline and political posturing</title>
		<link>http://racetalkblog.com/2012/03/12/facebook-timeline-and-political-posturing/</link>
		<comments>http://racetalkblog.com/2012/03/12/facebook-timeline-and-political-posturing/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 13:54:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Timeline]]></category>
		<category><![CDATA[Mitt Romney]]></category>
		<category><![CDATA[Newt Gingrich]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4927</guid>
		<description><![CDATA[This is a guest post by Samantha Hamilton. Follow her on Twitter at @SamJHamilton. Launched earlier this year, Facebook has quickly rolled out its Timeline functionality to users globally and recently gave brands the chance to utilize the new option. However, yesterday Timeline saw a first: its use as a negative political campaign tactic. Yesterday, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/03/12/facebook-timeline-and-political-posturing/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Runway of the Future</title>
		<link>http://racetalkblog.com/2012/02/29/runway-of-the-future/</link>
		<comments>http://racetalkblog.com/2012/02/29/runway-of-the-future/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 13:15:27 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4916</guid>
		<description><![CDATA[This is a guest post by Mandy Miller. Follow her on Twitter at@MandyMayM. No, it’s not a tarmac full of juiced-up jets or a platform where models walk in spacesuits. After New York Fashion Week, London Fashion Week and now Milan Fashion Week, all the talk has been of the social future of fashion. Soon, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/29/runway-of-the-future/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 3</title>
		<link>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/</link>
		<comments>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:34:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4901</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. You came back (By the gods, you need a hobby.)!  But I’m glad you did return, because here’s where the rubber really meets the road when it comes to using Pinterest for business. Got a great product? A smashing storefront? The world’s [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/10/pinterest-schminterest-part-3/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 2</title>
		<link>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/</link>
		<comments>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4885</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. So you’re considering Pinterest for your business are you? Well you’re not alone! As my last Pinterest post propounded, Pinterest has more than four million users and is growing each and every day. It’s the “hot new shiny toy” of the social [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/07/pinterest-schminterest-part-2/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Pinterest, Schminterest! Part 1</title>
		<link>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/</link>
		<comments>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:11:47 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Pinterest]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4874</guid>
		<description><![CDATA[This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad. Pinterest, schminterest! What’s with all the buzz about this new social media channel? Is it worth your precious web surfing time? And how can you use it to build your business so you can feel less guilt about surfing boards on Pinterest [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/02/pinterest-schminterest-part-1/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Paula Deen and Her [Deep] Fried PR Strategy</title>
		<link>http://racetalkblog.com/2012/01/19/paula-deen-and-her-deep-fried-pr-strategy/</link>
		<comments>http://racetalkblog.com/2012/01/19/paula-deen-and-her-deep-fried-pr-strategy/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:27:56 +0000</pubDate>
		<dc:creator>Brittany Falconer</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[PR Advice]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[#PRfail]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[celebrity spokespeople]]></category>
		<category><![CDATA[diabetes]]></category>
		<category><![CDATA[Eric Webber]]></category>
		<category><![CDATA[Paula Deen]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4850</guid>
		<description><![CDATA[For all two of you who don&#8217;t already know, Paula Deen has Type 2 diabetes. Sounds like a stretch, I know. All those deep-fried Twinkies could not have possibly had anything to do with it. What&#8217;s drawing even more attention though is that not only has Ms. Deen been tucked away in the diabetes closet [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/01/19/paula-deen-and-her-deep-fried-pr-strategy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Hyper Local Brewing</title>
		<link>http://racetalkblog.com/2011/07/13/hyper-local-brewing/</link>
		<comments>http://racetalkblog.com/2011/07/13/hyper-local-brewing/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 12:24:43 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[hyper-local]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4438</guid>
		<description><![CDATA[This is a guest post by Mandy Miller. Follow her on Twitter @amandammiller9. In case you missed it, Big Brews (not as evil as Big Tobacco) may be trying to ‘buy out’ your area code. Anheuser-Busch has recently applied for 15 trademarks for the following area codes: 314 (St. Louis), 412 (Pittsburgh), 305 (Miami), 619 (San Diego), 202 [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/07/13/hyper-local-brewing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>We Love Ads, Oh Yes, We Do</title>
		<link>http://racetalkblog.com/2011/05/12/we-love-ads-oh-yes-we-do/</link>
		<comments>http://racetalkblog.com/2011/05/12/we-love-ads-oh-yes-we-do/#comments</comments>
		<pubDate>Thu, 12 May 2011 13:56:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[content creation]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4302</guid>
		<description><![CDATA[This is a guest post from Dan Walsh, an Account Executive at Racepoint Group. Follow him on Twitter @DanWalshed. “If you ever watch somebody reading a copy of Vanity Fair, they spend as much time looking at the ads as they spend looking at the content,” Mr. Grueskin said, “because the ads are actually useful [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/05/12/we-love-ads-oh-yes-we-do/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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