Category Archives : Branding & Advertising


The Difference Design Can Make

ShareThis guest post was contributed by Crystal Witter, intern at Racepoint Global. On January 15, Racepoint Global announced a new name and logo – a final step in the Racepoint Group and Digital Influence Group integration (the integration was announced in July 2013).  As any company grows, naturally its goals and talents evolve with it. […]

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Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel

ShareWe are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services […]


CES Roundup, Part 2: Innovation on your Expectation

SharePeople say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t […]

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CES Roundup, Part 1: Innovation on your Expectation

SharePeople say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t […]


Awards: Behind the Glitz and Glamour There Are Tangible Business Benefits

ShareThis post was originally featured on Racepoint Europe’s Comms Talk blog http://commstalk.racepointgroup.com/ Awards season is in full swing, and some great recent successes for our clients have prompted discussion among the team about industry awards and the benefits they can offer. We’ve all been there – frantically attempting to dress in our black tie outfits in […]

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Forget Best Practices, Just Tell Really Great Stories: Three Simple Rules for Excellent Storytelling

ShareThe following post was written by Lindsay LeCain and Theresa Masnik, Racepoint Group Account Executives. Connect with Lindsay and Theresa on Twitter. Last week, in the bowels of the Boston Public Library, PR Newswire presented a half-day session on the importance of “Employing Visual Content for Compelling Storytelling.” One of the presenters, Andrew Davis (@TPLDrew), […]


Technology as the New Canvas for Digital Storytelling – Three Perspectives

Share A few weeks ago, I had the opportunity to attend the Engage Digital Storytelling conference in NYC on behalf of Racepoint Group’s Digital Consumer Practice. This full-day event was studded with top executives from HBO, MTV, Esquire Magazine, Facebook, Buzzfeed and many more awesomely relevant brands. While waiting for the event to begin, I met a […]

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Oh Praise Be, Facebook Emotions Let Me Say I’m Eating Ice Cream

ShareThis morning upon logging into Facebook, I was greeted with the following status at the top of my news feed: I’m used to seeing statuses about my friends’ dogs urinating, not urinating, wearing sunglasses, and getting dog-shamed. I don’t mind it – in fact I usually find it at the very least amusing. What I’m […]