Category Archives : Blogs

Millennials & Healthcare: What Do They Really Want?

ShareBy Ebonie Johnson Cooper   A recent University of Phoenix School of Advanced Studies roundtable – titled Millennials & the New Health Economy – kicked off their discussion by asking, “Is the focus on millennials overblown?” Hosted in conjunction with the Centers for Medicare and Medicaid Services (CMS) and the Department of Health and Human […]


You’ve Got Friends In Hong Kong

ShareAs the winner of the Q2 2015 exchange program, I had the opportunity to visit Racepoint Hong Kong and meet the crew there. Here’s a brief summary of the trip. One wouldn’t normally expect to travel to a city on the other side of the world for the first time and have the red carpet […]


ShareBy Kassidy Johnson and Andra Searles We frequently see effective campaigns in the work that we do, but never before have we seen social media platforms prove to be so compelling to direct social and political change. We’re seeing now the beginning of what has been dubbed an era of “hashtag activism.” As digital marketers […]



What the Gemalto Hack Means for Consumers

ShareAs you may have seen this morning, the news that Gemalto was hacked in 2010 has surfaced pretty rapidly. While some may not know who Gemalto is, the hack is certainly a big deal for businesses and consumers alike. Gemalto is a chip maker specializing in SIM cards and similar payment technology, such as EMV […]


Celebrating #rampupthered

ShareContributed by Racepoint London Client Director, Laura Larsen. Created by the British Heart Foundation, ‘Ramp Up The Red’ day is designed to raise funding for heart research and awareness of the UK’s biggest killer, coronary heart disease. Around 2.7m people already live with the condition here in the UK and with sedentary lifestyles, increasing obesity […]