Category Archives : Blogs


ShareBy Kassidy Johnson and Andra Searles We frequently see effective campaigns in the work that we do, but never before have we seen social media platforms prove to be so compelling to direct social and political change. We’re seeing now the beginning of what has been dubbed an era of “hashtag activism.” As digital marketers […]



What the Gemalto Hack Means for Consumers

ShareAs you may have seen this morning, the news that Gemalto was hacked in 2010 has surfaced pretty rapidly. While some may not know who Gemalto is, the hack is certainly a big deal for businesses and consumers alike. Gemalto is a chip maker specializing in SIM cards and similar payment technology, such as EMV […]


Celebrating #rampupthered

ShareContributed by Racepoint London Client Director, Laura Larsen. Created by the British Heart Foundation, ‘Ramp Up The Red’ day is designed to raise funding for heart research and awareness of the UK’s biggest killer, coronary heart disease. Around 2.7m people already live with the condition here in the UK and with sedentary lifestyles, increasing obesity […]


The Year of Content

ShareCathy Pittham, Managing Director of Europe for Racepoint Global was recently featured in the Tech Radar Pro newsletter. A brief introduction and Cathy’s commentary  on “The Year of Content” are below. Happy belated 2014 to all of you. TechRadar Pro is starting the year with a bang with just over 80 companies having agreed to deliver […]