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	<title>racetalkblog.com &#187; Ben Haber</title>
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	<link>http://racetalkblog.com</link>
	<description>Media, Communcations and Public Relations</description>
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		<title>New Balance&#8217;s Challenging Boston Marathon Marketing Campaign</title>
		<link>http://racetalkblog.com/2012/04/05/new-balances-challenging-boston-marathon-marketing-campaign/</link>
		<comments>http://racetalkblog.com/2012/04/05/new-balances-challenging-boston-marathon-marketing-campaign/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 19:26:04 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>
		<category><![CDATA[Boston Marathon]]></category>
		<category><![CDATA[New Balance]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4999</guid>
		<description><![CDATA[Every year when the B.A.A. Boston Marathon occurs, it put&#8217;s Boston-based New Balance in an awkward position. Even though they&#8217;re located in Brighton, MA, just a mile or two from the Boston Marathon course, they are not the official sponsor of the race. That title belongs to Adidas, who benefits by selling official merchandise to tens of [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/04/05/new-balances-challenging-boston-marathon-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Who Will Become The Next SxSW Darling?</title>
		<link>http://racetalkblog.com/2012/03/30/who-will-become-the-next-sxsw-darling/</link>
		<comments>http://racetalkblog.com/2012/03/30/who-will-become-the-next-sxsw-darling/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 12:19:14 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4992</guid>
		<description><![CDATA[As we all know, SxSW has become more of an event than a conference, and a place where new, cool start-ups have a chance to break out on the social media scene. Now that the dust has settled from the 2012 show, it&#8217;s time to take a look at what&#8217;s happened to some of the most successful [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/03/30/who-will-become-the-next-sxsw-darling/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Runway of the Future</title>
		<link>http://racetalkblog.com/2012/02/29/runway-of-the-future/</link>
		<comments>http://racetalkblog.com/2012/02/29/runway-of-the-future/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 13:15:27 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Branding & Advertising]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4916</guid>
		<description><![CDATA[This is a guest post by Mandy Miller. Follow her on Twitter at@MandyMayM. No, it’s not a tarmac full of juiced-up jets or a platform where models walk in spacesuits. After New York Fashion Week, London Fashion Week and now Milan Fashion Week, all the talk has been of the social future of fashion. Soon, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/29/runway-of-the-future/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pawngo Train-Wreck Continues with A Product-Pitch Apology</title>
		<link>http://racetalkblog.com/2012/02/08/pawngo-train-wreck-continues-with-a-product-pitch-apology/</link>
		<comments>http://racetalkblog.com/2012/02/08/pawngo-train-wreck-continues-with-a-product-pitch-apology/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:31:02 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[PR Advice]]></category>
		<category><![CDATA[Boston Welker]]></category>
		<category><![CDATA[Pawngo apology]]></category>
		<category><![CDATA[Pawngo Butterfinger]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4895</guid>
		<description><![CDATA[UPDATE: While writing this post, Pawngo closed the comment section of the blog, erasing 60+ negative comments. Since dumping the pile of Butterfingers, they have also disallowed posting on the company Facebook page and taken down Todd Hills&#8217; phone number from their website. As the anger over Pawngo&#8217;s ill-advised PR stunt in Boston yesterday continued, Pawngo&#8217;s CEO, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/08/pawngo-train-wreck-continues-with-a-product-pitch-apology/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Pawngo PR Stunt Grabs Attention, Insults Customers</title>
		<link>http://racetalkblog.com/2012/02/07/pawngo-pr-stunt-grabs-attention-insults-customers/</link>
		<comments>http://racetalkblog.com/2012/02/07/pawngo-pr-stunt-grabs-attention-insults-customers/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 00:40:12 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[PR Advice]]></category>
		<category><![CDATA[Butterfinger]]></category>
		<category><![CDATA[Patriots]]></category>
		<category><![CDATA[Pawngo]]></category>
		<category><![CDATA[Welker]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4889</guid>
		<description><![CDATA[Today online pawn show Pawngo thought it would be funny to pour salt in the wounds of New England Patriots fans, and dropped off a massive pile of Butterfingers in Copley Square. Then an employee stood behind the pile with a sign that read, &#8220;Thank you Wes Welker.&#8221; While the saying, any press is good [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/07/pawngo-pr-stunt-grabs-attention-insults-customers/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Stephen Colbert&#8217;s #preparethem Hash Tag Takes Over Twitter</title>
		<link>http://racetalkblog.com/2012/02/02/stephen-colberts-preparethem-hash-tag-takes-over-twitter/</link>
		<comments>http://racetalkblog.com/2012/02/02/stephen-colberts-preparethem-hash-tag-takes-over-twitter/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 20:45:24 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[#preparethem]]></category>
		<category><![CDATA[Stephen Colbert]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4880</guid>
		<description><![CDATA[On his show last night, Stephen Colbert introduced a new hash tag, #preparethem. The hash tag was in response to Mitt Romney claiming that the negativity in the Republican primary was good, because it will prepare the winning candidate for the general election. Colbert decided the candidates needed some help in this area, and posted two tweets &#8220;live&#8221; [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/02/02/stephen-colberts-preparethem-hash-tag-takes-over-twitter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Google &amp; Wikipedia Lead Web Protests</title>
		<link>http://racetalkblog.com/2012/01/18/google-wikipedia-lead-web-protests/</link>
		<comments>http://racetalkblog.com/2012/01/18/google-wikipedia-lead-web-protests/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:41:18 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Congress protest]]></category>
		<category><![CDATA[wikipedia]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4838</guid>
		<description><![CDATA[If you go to Google.com or Wikipedia today, you&#8217;re going to find that something&#8217;s missing (or in Wikipedia&#8217;s case &#8211; everything is missing). That&#8217;s because these two Internet giants are protesting the Protect Intellectual Property Act that&#8217;s under consideration in the Senate, and the Stop Online Piracy Act (SOPA) that&#8217;s under consideration in the House of Representatives. This pair of [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2012/01/18/google-wikipedia-lead-web-protests/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Attracting and Inspiring your Audience like Today’s Savvy Politicians</title>
		<link>http://racetalkblog.com/2011/12/01/attracting-and-inspiring-your-audience-like-today%e2%80%99s-savvy-politicians/</link>
		<comments>http://racetalkblog.com/2011/12/01/attracting-and-inspiring-your-audience-like-today%e2%80%99s-savvy-politicians/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 15:44:19 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4765</guid>
		<description><![CDATA[Love them or hate them – no one can deny the power politicians have to inspire passion and fuel engagement.  Obama’s 2008 election campaign proved that with the right social strategy, that power still has room to grow to unprecedented levels.  Now it seems that every politician has embraced social media as a means to [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/12/01/attracting-and-inspiring-your-audience-like-today%e2%80%99s-savvy-politicians/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What&#8217;s More Important: The Blog or Bloggers?</title>
		<link>http://racetalkblog.com/2011/11/21/whats-more-important-the-blog-or-bloggers/</link>
		<comments>http://racetalkblog.com/2011/11/21/whats-more-important-the-blog-or-bloggers/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:24:40 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4745</guid>
		<description><![CDATA[&#160; TechCrunch and Mashable &#8211; two of the most popular and influential blogs over the past several years &#8211; have recently seen major changes in their editorial staffs. At TechCrunch,  founder and lightning rod Michael Arrington left the company in September, highly visible writers Sarah Lacy and MG Siegler, and CEO Heather Harde  followed suit. At the same time, [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/11/21/whats-more-important-the-blog-or-bloggers/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Some Writers Flee As Mashable Goes Through Changes</title>
		<link>http://racetalkblog.com/2011/11/16/some-writers-flee-as-mashable-goes-through-changes/</link>
		<comments>http://racetalkblog.com/2011/11/16/some-writers-flee-as-mashable-goes-through-changes/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 13:08:16 +0000</pubDate>
		<dc:creator>Ben Haber</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://racetalkblog.com/?p=4731</guid>
		<description><![CDATA[Mashable has seen several writers flee over the past few months, as new leadership at the company works to change the direction and make the popular blog more mainstream in its news coverage. Jolie O&#8217;Dell, Jennifer Van Grove, Radhika Marya, Brenna Ehrlich and Erica Swallow all recently called it quits, following the hire of Lance Ulanoff [...]]]></description>
		<wfw:commentRss>http://racetalkblog.com/2011/11/16/some-writers-flee-as-mashable-goes-through-changes/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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