The new Trump administration is already demonstrating signs of a complex relationship with the press – one that is at once highly critical of the mainstream media and deeply interested with how that same media is covering them.
For companies and organizations looking to influence this White House, a deep knowledge of the media habits of the President and his chief advisors is going to be key. We can already see how President Trump’s interest in cable TV coverage is influencing his public policy statements – a recent tweet by the President referencing the uptick in violent crime in Chicago parroted language and statistics from a Fox News segment that ran shortly before he made the post.
- President Trump reads hard copies of the New York Times, the New York Post and the Wall Street Journal – and close confidants believe he has added the Washington Post to that mix since the election.
- President Trump isn’t keen to surf the web – but he does scroll through his Twitter feed regularly and receives printed clips of stories from online outlets that mention him directly.
- President Trump’s morning routine includes watching Morning Joe and Fox & Friends and in the evenings, he tends to tune into Fox News’ primetime schedule. These also tend to coincide with the times when the President chooses to tweet from his personal account.
- Radio still matters to President Trump. While the Axios report does not mention specific programs, it does mention that the President is a fan of several New York-based talk radio stations.
What does this mean for influence campaigns?
Well, as Mike Allen and Jim VandeHei at Axios write “Trump has been hooked on coverage, especially of himself, since the glory days of the New York tabloids… this is an addiction he will never kick.”
Organizations looking to make an impact would do well to use the press to interact directly with the new President, either praising his proposals or challenging them in the media that he cares so deeply about. And the more intelligence available to you – like the intelligence provided by Racepoint Global’s own influencer identification tool, FieldFacts – the more likely you are to get on – or stay off – the President’s radar. Combining this insight with a media relations platform that gets your messages in the right outlets and a digital strategy that ensures you’re represented on the social media feeds that matter can help ensure your message is heard loud and clear in the highest office in the land.