Can Princeton’s Prediction of Facebook’s Decline Really Come True?


First, Princeton University researchers released a study saying Facebook would lose 80% of its users by 2015-2017. Facebook responded by discrediting Princeton with a study of their own that shows Princeton would lose all of its students by 2021. While the Princeton study has proven to be flawed, we were left wondering, “Could it be true? Can one of America’s favorite past times go extinct? Will we be forced to find a new go-to social medium? How will I stay in touch with my grandma and how will I know when my friends are engaged?”

Needing some real answers, I turned my questions over to Kevin Green, EVP of Global Digital Strategy and Partnerships at Racepoint Global. Here’s what he had to say:

“The study is amazingly flawed.  While Facebook will continue to see increased pressure from mobile, wearables and The internet of things, to suggest that it will lose 80% of users is making the assumption that Facebook will not evolve in that timeframe.  From what we’ve seen to date, Facebook is very much interested in adapting to keep up with behavioral trends and preferences.  They’ve done this through acquisitions (Instagram) and feature updates (trending topics and hashtags).  It’s absurd to think that Facebook will not try to capitalize on market changes, but they must move on from the copycat mentality they currently have and truly be innovative. We haven’t seen anything fresh or mind blowing come from Facebook in a while and if they don’t push the limit and take some risks, then this prediction does become somewhat realistic as they will certainly encounter a challenger brand at some point… Just like MySpace.”

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