Out With the Old, In With the Blue: Racepoint Global’s New Look and Feel


We are thrilled to announce today the official launch of Racepoint Global, formerly known Racepoint Group. This rebrand directly reflects our view of the fast changing needs of our clients. After working closely with leading global brands, emerging companies, governments and policy makers, we saw an evolving need for a fully integrated digital communications services and decided to take action. With the rebrand, two remarkable services are coming together under one, accessible brand: an advanced marketing services agency at the intersection of influence and action.

To support the expansion of services and evolving customer needs, we’re happy to announce several key additions to our global executive leadership team. Karen Bouchard has been named Chief Human Resources Officer and along with Karen’s appointment is the promotion of Kelly Houston to Vice President of HR. Additionally, we’re excited to introduce three new positions to the global leadership team to ensure the extent of our expanded offering can be fulfilled. Anne Potts has been named Executive Vice President, Global Account Services; Kevin Green is immediately assuming the role of Executive Vice President, Global Digital Strategy & Partnerships and Ani Jigarjian will assume her position as Vice President, Global Marketing and Business Development.

This rebrand completes the integration between Racepoint Group, a leading global PR agency and Digital Influence Group, one of the best known digital marketing agencies. Over the last six months, the integration has helped transform Racepoint into a global powerhouse with marketing and digital public relations with offices in Boston, San Francisco, Washington DC, London, Hong Kong, Shanghai and Beijing.

We couldn’t ask for a better way to start 2014 than the integration of services and rebrand of Racepoint Group as Racepoint Global. We’re excited for what the New Year will bring for our clients, employees and the industry.

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