CES Roundup, Part 2: Innovation on your Expectation


People say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t attend.

Just like every year, the TV is an instrumental part that cannot be neglected, it is always featured at almost every CES exhibition. The moment you step into the North Hall of Las Vegas Convention Center (where most TV makers showcase their latest products), you will find yourself embraced by walls and walls of various TVs! Curved, LCD, OLED and Ultra-HD, you name it – it was there. Big names such as Samsung, Sony and LG were definitely still the major players in this field. Samsung unveiled world’s first curved 4KTV at the show with a size of 105 inch. By the time you think what a gigantic monster this TV is a Chinese TV manufacturer, TCL, soon debuted a 110 inch UHDTV. Samsung started with the first and TCL followed as the largest, but Samsung’s is curved and more on-trend. There is a definite competitiveness in the world of TVs.

Samsung’s 105” UHDTV, World’s first Curved UHDTV via digitimes.com

Samsung’s 105” UHDTV, World’s first Curved UHDTV via digitimes.com

TCL’s 110” UHDTV unveiled at CES 2014

TCL’s 110” UHDTV unveiled at CES 2014

Larger and higher definition will not be the only parameters that will impact the end-users’ decision of watching TV, it’s how to make a TV more interactive is also crucial to TV makers. At CES, we can see that Sony’s new UHDTV were made to support Netflix in 4K, and Sharp has preinstalled a SmartCentral platform for its Aquos series. Most TV manufacturers just decided to make their TV smarter.Among these smarter TVs, there is one TV that stands out in front of me and that was Sony’s Social Viewing.

 

Sony’s Social Viewing TV showcased at CES 201

Sony’s Social Viewing TV showcased at CES 201

Sony’s Social Viewing TV showcased at CES 201

Sony’s Social Viewing TV showcased at CES 201

Going beyond the improvements on display quality, Sony incorporated social networks into their TV. Just as in the picture above, you can watch the football game and at the same time as posting tweets along whilst you’re on Skype with your friends who are possibly watching the same game with you!! I would not judge whether this feature will be widely accepted by most people (this feature has been included in 90% of Sony’s new TV lineup, will be put into production this April), but displaying a flurry of tweets, chattering about TV programs across the bottom of the TV tell you how many more possibilities your TV is capable of and waiting for you to explore.

 

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