People say that if you haven’t been to the Consumer Electronic Show in Las Vegas, you never quite understand the craziness — and they’re right. Nonetheless, we still wanted to know, “What is CES really like,” so we sent Racepoint Global Account Executive Agnes Zhao to be the eyes and ears for those who didn’t attend.
“Have a good time at the show!”, a common phrase that I heard the most people chatting to each other after I landed at the McCarran International Airport in Las Vegas. Although I tried to contain my excitement about my CES trip, I had a wonderful time exploring the show. If you have not been to CES before, this is a show held at such a grand scale. I was lucky enough to be sent to CES by my lovely company Racepoint on business trip and privileged enough to witness a flurry of magnificent technologies debuted. I learnt a lot on my trip to Vegas and if you read on – here are a few of the top trends in tech that will be a big hit for 2014!
Smart Wearable Devices
With frequent announcements in smartphone technology and limited innovation in design and minor differences in terms of technology features, 2013-14 wa predicted not to be a big year for mobile phones. This was obvious with the minor amount of smartphone announcements at the show. However, this also left us “a gaping void that needed to be filled by something” (quoted from Engadget.com), we have indeed stepped into the era of wearable devices.
Sony introduced its SmartBand and LifeLog that’s designed to timeline your daily life and synch your personalized information. There were also some new gadgets introduced such as the eyeLock – a USB-powered iris scanner that is used for improving your home security system.
Meanwhile, with more and more wearables introduced to the consumers, gradually people started to pay attention at CES. Not only to the functionalities but also the design and looks of these devices. The manufactures start to realize that wearable devices after all will be wore by the general consumer and apart from impressive technology – fashion, style and colors also play an important factor
in their product value. At CES, Intel announced that in 2014, it will partner with fashion industry pioneers such as Barney’s and global fashion retailer Opening Ceremony to work on smart wristbands. Intel also stated their increasing attention to smart wearables including Jarvis – the Bluetooth headset as well.
To break down the wearables announcements made at CES into parts, you won’t be surprised to find out that most of these devices are categorized into 3 sub-sections. There are: notifiers, glasses and body condition trackers. There was most certainly a flair of variety at the show, with a full house of stars, but it is not hard to sense that the consumer will demand an all-in-one that integrates different features together. We can see the future is bright for wearables, but it might take a little time to see the diversified products adapt to the market. Just like what Scott Stein at CNet said, ”Nothing is settled in wearable tech and nothing’s even truly begun. Apps, services, technology and standards have yet to be defined or universally established.” From my point of view, it is still difficult for anyone to persuade me on buying any of these products, I love the technology and the styles, but it is a matter of time for these products to prove their cost-efficiency.