Larry Weber on Today’s Racepoint Group and Digital Influence Group Agencies Integration

Today, I’m very excited to announce the integration of Racepoint Group and Digital Influence Group, which are coming  together to create a global, full services communications agency (please see release for details). The blending of agencies is effective immediately and the integrated agency will operate as Racepoint Group and retain the Digital Influence Group brand as a subsidiary.

The joining of these two agencies is only natural at this stage, as the marketplace has been signaling for this evolution. As an agency with its finger on the digital pulse, Racepoint Group will be introducing a disruptive new model that will redefine how businesses engage with their customers and influencers. The combined agency brings together a powerful blend of deep analytics, full creative services, technology, content development, and earned and paid influencer engagement.

It is also my pleasure to announce the promotion of Peter Prodromou to President of Racepoint Group. Peter has been with the agency since its founding ten years ago and was previously Chief Global Accounts Officer. He will be responsible for global operations for the integrated agency with offices in leading capitals throughout the US, Asia and Europe.

When I founded both of these agencies, digital was planted in our DNA from day one. For Racepoint Group, it meant training each employee, at all levels, to ensure they understood digital and social in order to seamlessly educate our clients. After initial training, they are continuously educated on the latest social and digital tools on a daily basis. For Digital Influence Group, it was an agency of talented individuals with an endless wealth of digital knowledge and passion that drives them to better themselves every day. The combined skillset of these two agencies is extraordinary and bringing them together is going to be a successful formula for us, as well as our clients.

Many years ago, I had a vision about the world of digital and the drastic impact it would make on businesses, as well as individuals. Today, I’m proud to say that this vision has become crystal clear, as the world of marketing continues to evolve, trending towards all things digital and social. We look forward to creating exceptional campaigns for our clients and further increasing their footprint with this combined offering.

–          Larry Weber, Racepoint Group Chairman

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