We’ll keep this quick, folks: when a good fraction of the country is consumed by a frustrating investigation following the horrendous bombings at the Boston Marathon, don’t try to capitalize on the activity to push your own agenda. Two examples below.
After the identities of two suspects were released during last night’s FBI press conference, admittedly Boston was in a bit of a frenzy. Not even a week after the tragic events of the Marathon, we now had two someones at whom we could point our fingers. We were relieved, fearful, hyper-sensitive. This morning, Arkansas State House Representative Nate Bell quipped about gun control. I don’t care what your stance on gun control is: The wounds are still fresh. Needless to say the whiplash was impassioned. Bell later apologized, but we’ll see how long it takes for that apology to be accepted.
It happens in politics and it happens in PR. Check out this pitch sent to Brad McCarty of The Next Web that pitched video technology in the wake of the blasts. Brad did a pretty good job of summing up why this was a terrible idea. Moral of stories: don’t push your agenda during times of crisis.
Our thoughts and prayers are with all suffering through this atrocity and those risking our lives to bring the perpetrators to justice.