April 18th, 2013
This morning upon logging into Facebook, I was greeted with the following status at the top of my news feed:
I’m used to seeing statuses about my friends’ dogs urinating, not urinating, wearing sunglasses, and getting dog-shamed. I don’t mind it – in fact I usually find it at the very least amusing. What I’m not used to seeing is a MySpace infiltration of emoticons in my feed. That’s cool, I guess, but couldn’t I just do that with the standard emoticons on Facebook? I was doing just fine with happy, sad, really happy and the heart. Now I can be… great? Wonderful? Better? I’m riding a roller coaster of emotion, but Facebook only allows me to use one at once.
The fun doesn’t stop there, folks! You can also tell the world what you’re watching, listening to, drinking and eating (see what I did there?) – but only one at a time. So you can tell the world that you’re drinking an Old Speckled Hen, but you can’t simultaneously tell the world you’re happy about it. Unless, of course, you do it the old-fashioned way:
I even got an emoticon in there! I have to imagine that everything Facebook lets me tag gets sold to countless companies and will allow for even more targeted advertising. You’re eating ice cream, you say? Check out these new Ben & Jerry’s flavors! Reading Game of Thrones? Check out the HBO series! While many of us say what we “like” in our profiles, that information can get stale. For instance, if you joined Facebook as a college freshman in 2005 and said you love frat parties, it’s possible that you’ve lost interest in them since then. If you don’t update your likes regularly, however, it’s outdated information for advertisers. What you said you were listening to five minutes ago is an entirely different story.
Some folks get defensive about social networks selling their data to advertisers. While I don’t like the idea, I doubt much of my information is private any more. And as far as advertising is concerned, I’d much rather see ads for goods and services that I actually find interesting as opposed to, say, mail-order brides. Whether I actually use the feature is yet to be determined.
What do you think of Facebook feelings? Write a comment or take the poll on our Racepoint Group Facebook page.