Panel: Healthcare Marketing, Regulation and Privacy 8


Individuals enter the healthcare system not when they arrive at the ER or doctor’s office, but rather the moment they enter a malady into their Google search box. With the expectation for immediate information, the patient’s perceived knowledge begins to expand – however is this good, helpful or really just the tone for an emotional rollercoaster before they engage with a clinician?

Regardless if the individual is concerned about their own health or the welfare of a loved one, the process to illness discovery, treatment, therapy and recovery has begun. In our digital world, we can find what we think is the 360 degree point of view within minutes. Who has the responsibility to shepherd and help steer this process in a constructive and informational way?

Who:

Martha Hayward, leads patient and public engagement at the Institute for Healthcare Improvement
Rachel Bloom-Baglin, senior healthcare communications leader at Philips Healthcare
Dr. Danny Sands, healthcare speaker, executive, thought leader and physician at Beth Israel
Dianne Bourque, partner in the Health Law practice at Mintz Levin

When:
January 17th, 2013
8:00am – 9:30am ET
*Registration opens in the lobby of 53 State Street at 7:30am ET*
Breakfast will be provided for attendees

Where:
Racepoint Group
53 State Street, 4th Floor
Boston, Ma 02109


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