Old Spice is at it again, with another brilliant video campaign. This time, instead of personalizing YouTube videos, they’ve made “muscle music video” in which former NFL player and actor, Terry Crews, makes instruments play by flexing his muscles. The cool part of this campaign comes after the video is over, when viewers take control. By simply pressing keys on a keyboard, users can control which muscles he flexes, and therefore which sounds are made. Additionally, users can create and share their own muscle music videos with just one click.
Check out the video above and then try creating your own music music video.