Old Spice is at it again, with another brilliant video campaign. This time, instead of personalizing YouTube videos, they’ve made “muscle music video” in which former NFL player and actor, Terry Crews, makes instruments play by flexing his muscles. The cool part of this campaign comes after the video is over, when viewers take control. By simply pressing keys on a keyboard, users can control which muscles he flexes, and therefore which sounds are made. Additionally, users can create and share their own muscle music videos with just one click.
Check out the video above and then try creating your own music music video.
Let me preface this post by saying that in no way am I medical expert or psychiatrist. But it doesn’t take a doctor to realize when something is strange. Viral videos – which many people aspire to create – seem to be having an unnervingly negative affect on some people’s health.
In July Newsweek published a cover story, asking if the Internet is ‘Driving us Mad.” The article looked at how KONY creator, Jason Russell, lost his mind after producing the most viral video in history, and was caught on camera at an intersection near his San Diego home, slapping the concrete and yelling about the devil.
In the end, Russell was diagnosed with a form of temporary insanity called reactive psychosis – and his wife stated that it had nothing to do with drugs or alcohol. This was about the pressure of dealing with the attention that comes with a viral video.
Now today, we have found that another person in a viral video has suddenly died. Michael Leisner, a 65-year-old real estate agent, was featured in a YouTube video protesting against General Mills for being pro-gay marriage. In the video he tries to light some cereal on fire, but ends up burning more then he can handle, and flees the scene. The video has been featured on countless news outlets and television programs, and lead to Leisner being fired from his job. It’s reported that Leisner’ died in his car while waiting for his sons to finish playing tennis.
While the reason for Leisner’s death has not been determined, based on the timing it is fair game to speculate that the viral video could have had something to do with it. The amount of attention that any viral video brings to an individual – especially negative attention – can be way too much to handle, especially considering the number of media requests and amount of social media attention that one can receive.
Racepoint Group is very excited to kick off the inaugural episode of RPG Live, where a group of Racepoint Group employees discuss the latest culturally relevant issues and trends we’re seeing in the news and pop culture, hosted by our own Evan Siff. This week’s guests include Marcus LaRobardiere, Theresa Masnik and Jen Signorini. Please have a listen as we discuss:
1. Fired for “liking” on Facebook?
A Virginia sheriff’s deputy has been fired for liking his boss’s political opponent — on Facebook.
Now Daniel Ray Carter Jr. is fighting back in court, arguing that a “like” should be protected by his First Amendment right to free speech. It’s a case that could settle a significant question at a time when hundreds of millions of people express themselves on Facebook, sometimes merging their personal, professional and political lives in the process.
Although ‘Shark Week’ is celebrating its 25th anniversary this year, it wasn’t until two years ago that the American cable network began galvanizing social media buzz around the strand, which attracted more than 26 million viewers in 2011 and 30.8 million in 2010 – its highest to date.
3. Olympics and Social Media
Twitter estimates there were more than 50 million tweets about the Olympics, at a pace of 80,000 per minute after Jamaica’s Usain Bolt won the gold medal in the 200-meter sprint. Facebook saw the number of fans of Olympic athletes soar: American gymnast Gabby Douglas had 14,358 followers on July 27 and 540,174 less than two weeks later.
Please feel free to give us a shout out with questions or comments via Twitter!