#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity)
July 20th, 2012
In the “What the $&#% Were You Thinking?!” Category, Twitter is exploding over an insensitive tweet from @CelebBoutique, who tried to capitalize on the last night’s shootings in Colorado:
Bad idea, Celeb Boutique. Taking advantage of trending topics is great, when mass violence isn’t involved. Ignorance? Carelessness? Who knows. The reactions from the Twittersphere have been less than forgiving:
Below you can see just how rapidly people were reacting to the tweet from @CelebBoutique. At around 1:30 we open a column of tweets containing “Bieber” for comparison.
Anyone else reminded of Kenneth Cole #TwitterFAIL right now? Over an hour later, @CelebBoutique deleted their original tweet and issued a half-assed apology (attempting to change the subject in the process):
Our thoughts go out to all those who have been affected by the shootings.
UPDATE: @CelebBoutique has also tweeted that their PR is not US-based and apologized some more.
I’m not buying it. “We didn’t know!” is not something that a good PR team says. “Due Diligence” should go without saying on this one, folks.
Entry Filed under: Branding & Advertising,Live-Stream,PR Advice,Tweet #fail,Twitter
15 Comments Add your own
1. Racepoint Group | July 20th, 2012 at 7:03 pm
#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/HdnQxZkq via @RaceTalk Blog
2. Brittany Falconer | July 20th, 2012 at 7:08 pm
Latest post RT @racepointgroup #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/ptsw1QCi via @RaceTalk
3. Jenna Caswell | July 20th, 2012 at 7:09 pm
Latest post RT @racepointgroup #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/ptsw1QCi via @RaceTalk
4. Jennifer Grabowski | July 20th, 2012 at 7:09 pm
Latest post RT @racepointgroup #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/ptsw1QCi via @RaceTalk
5. Ally Peebles | July 20th, 2012 at 7:09 pm
RT @racepointgroup #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/qayuUKH7 via @RaceTalk
6. RaceTalk | July 20th, 2012 at 7:14 pm
New RaceTalk Post: #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/QHcCvXTq
7. Gero Silva Pereira | July 20th, 2012 at 7:16 pm
What happened with Celeb Boutique tweet http://t.co/93EgRJE6
8. Mangelo | July 20th, 2012 at 7:27 pm
RT @allytpeebles: #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/rrBOjMyM. I thought @stevelang77 was bad
9. Natalie Ebig Scott | July 20th, 2012 at 7:43 pm
#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) | RaceTalk PR and Social Media Blog http://t.co/rjEGxHtf
10. Nate Towne | July 20th, 2012 at 7:45 pm
#WordsFail RT @racepointgroup: #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/tZ0troIY via @RaceTalk Blog
11. Natalia | July 20th, 2012 at 8:12 pm
#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity). Morons doing social media.
http://t.co/o2CnIvks via @JeanessaPR
12. Samantha Porter | July 20th, 2012 at 8:34 pm
RT @racepointgroup: #FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/8Bs4OV1b via @RaceTalk Blog
13. Social Media Jackass | July 21st, 2012 at 7:15 am
#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) http://t.co/30o0q8Sj via @newspin
14. Sean Fleming (@flemingsean) | July 23rd, 2012 at 1:11 pm
I’m going to hazard a guess that whoever behind it was a so-called ‘digital native / millennial’.
It screams “lack of judgement” and “triumph of enthusiasm over experience.”
15. Brittany Falconer | July 23rd, 2012 at 1:19 pm
Agreed, Sean. Am guessing someone was a little too eager to take advantage of a situation before actually figuring out what the situation was in the interest of being able to say “Look how on top of Twitter I am!” Just knowing how to tweet doesn’t make one good at it (for instance, every tweet ever about what one is eating for breakfast…). Thanks for reading.
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