#FAIL: Celeb Boutique Should Quit the Internet (Aurora Insensitivity) 15

In the “What the $&#% Were You Thinking?!” Category, Twitter is exploding over an insensitive tweet from @CelebBoutique, who tried to capitalize on the last night’s shootings in Colorado:

Aurora, fail, shootings, twitter, tweet

Bad idea, Celeb Boutique. Taking advantage of trending topics is great, when mass violence isn’t involved. Ignorance? Carelessness? Who knows. The reactions from the Twittersphere have been less than forgiving:

Below you can see just how rapidly people were reacting to the tweet from @CelebBoutique. At around 1:30 we open a column of tweets containing “Bieber” for comparison.

Anyone else reminded of Kenneth Cole #TwitterFAIL right now? Over an hour later, @CelebBoutique deleted their original tweet and issued a half-assed apology (attempting to change the subject in the process):

Our thoughts go out to all those who have been affected by the shootings.

UPDATE: @CelebBoutique has also tweeted that their PR is not US-based and apologized some more.

I’m not buying it. “We didn’t know!” is not something that a good PR team says. “Due Diligence” should go without saying on this one, folks.

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