July 20th, 2012
Bad idea, Celeb Boutique. Taking advantage of trending topics is great, when mass violence isn’t involved. Ignorance? Carelessness? Who knows. The reactions from the Twittersphere have been less than forgiving:
Below you can see just how rapidly people were reacting to the tweet from @CelebBoutique. At around 1:30 we open a column of tweets containing “Bieber” for comparison.
Anyone else reminded of Kenneth Cole #TwitterFAIL right now? Over an hour later, @CelebBoutique deleted their original tweet and issued a half-assed apology (attempting to change the subject in the process):
UPDATE: @CelebBoutique has also tweeted that their PR is not US-based and apologized some more.
I’m not buying it. “We didn’t know!” is not something that a good PR team says. “Due Diligence” should go without saying on this one, folks.