This is a guest post by Evan Siff. Follow him on Twitter @Stairway2Evan.
While everyone is drooling over the recently released Hunger Games, I really couldn’t care less, as I have already seen it many years ago when it was called the Running Man (Katniss would never have made it past Subzero).
However, being a huge fan of Ridley Scott and the original Alien series, I absolutely can’t wait to see Prometheus on the big screen. I have watched the trailer close to 25 times and wouldn’t be surprised to find myself with the rest of the geekdom, camped out for tickets with a plush, Alien “Facehugger” pillow.
It remains to be seen whether Prometheus will be one of the best films of 2012, but in terms of marketing it has already demonstrated a great deal of media savvy with its website, teaser and viral video campaign, including:
- Website for the fictional Weyland Corporation
- TED talk from 2023 by Peter Weyland, head of the Weyland Corporation
- Commercial for “David” the android
Stunning stills from the film are being unlocked one by one via ProjectPrometheus.com, which was unveiled last weekend, and you can follow them on Twitter here. With three more months until its release (June 8), we can expect some serious hysteria among fans. Will you be going to see Prometheus this summer? What is your favorite viral marketing campaign?