Pinterest, Schminterest! Part 3 3

This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad.

You came back (By the gods, you need a hobby.)!  But I’m glad you did return, because here’s where the rubber really meets the road when it comes to using Pinterest for business. Got a great product? A smashing storefront? The world’s biggest/largest/bestest thing ever, yet nobody seems to know or care about your brand? Pinterest to the rescue! Your brand can use the power of Pinterest to see and be seen, here are a few tips to get your Pinterest juices flowing…

  1. Crowdsourcing! Creating a new logo? Designing a new package? Frosting a cupcake? Share your designs with the world and ask your fellow Pinheads to pick ‘em apart. By providing a range of options, you can see which designs get the most love. It’s just one more way to milk the feedback machine for all it’s worth. And oh, it’s worth it, believe you me. It’s like harnessing the commenting power of Facebook, but it’s interesting and not about a stupid farming game. Yes, THAT game. Ugh.
  2. Give Props: Do you have a customer or client you just love? Pin their stuff and show them the love. They’ll see that you’re pimping them and will likely pimp you in return. You already do this in the real world (it’s called a “referral”) but I swear it’s much more fun on Pinterest. (User tip: if you add a “@” in front of a Pinhead’s name, the user will receive a notification of your love. Now that’s special!)
  3. Play Well With Others: You can lighten the load on yourself by adding contributors to your pinboards. It’s the perfect way to showcase your intern’s quirkiness or highlight one of your favorite business partners. It’s super easy to collaborate on Pinterest, far easier than Facebook.
  4. Recon: What the heck is that florist down the street doing that you’re not? How come THAT cupcake shop has crazy sales? Follow the boards of your competitors and others your brand aspires to become and “borrow” the best of the best – and leave the rest.

Okay, that’s enough for you to get started I think. But before you do, you need to ask yourself:

  1. It’s cool, but is it appropriate for my business?
  2. It’s cool, but is there a return on investment for all my hard work?
  3. It’s cool (sense a theme?), but do I have the time?

If you answered “Yes! YES! OMG YES!” to questions #1 and #2, you’re ready to jump in (You’re also way too excited, so settle down.). If you’re on the fence with #3, you can still dip a toe in the water by creating a personal account first, and see what all the fuss is about. Then after you’re hooked, you can do a deeper dive. If you “set it and forget it” it’s probably not for you. Which is sad. ‘cause it’s REALLY cool. That is all – carry on.


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