Pinterest, Schminterest! Part 2 23

This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad.

So you’re considering Pinterest for your business are you? Well you’re not alone! As my last Pinterest post propounded, Pinterest has more than four million users and is growing each and every day. It’s the “hot new shiny toy” of the social media sites – which doesn’t necessarily mean it’s right for your brand. After all, thousands of people get their naughty bits pierced each year – that doesn’t mean you should, too (Or does it?). So if you are considering jumping on the Pinterest bandwagon for business, here are some insights to help you make an informed decision.

We can all agree Pinterest is pretty darn cool, but as responsible marketers, we must ask: is it right for your brand? If you’ve got some awesome visuals or products to share with the world, the answer is: yes. Whole Foods, Martha Stewart Living (R.I.P!), Better Homes & Gardens, Bergdorf Goodman – they all have Pinterest accounts, and more brands are joining each day. While the wedding , fashion and design industries appear to be leading the charge, there are many uses for any business – provided it sells something that is visually compelling, provided you want people to share your stuff online and provided you have the time to handle building and maintaining a Pinterest account (That’s a post for another time my dears.).

Pinterest is easy to use, which is yet another reason it’s great for businesses (Why, even my mother could figure it out, if she could put down her glass of wine.). It’s a website, it’s a search engine browser button, it’s an app – it’s everything you want it to be and everywhere your customers like to hang. You can login using Facebook or Twitter, you can take pictures and upload them to your pinboards – which can be customized according to your tastes. Yes Virginia, you can have a pinboard dedicated to burnt toast art. Whatever floats your boat!


So to make a long blog even longer, let’s cut to the chase. How can brands use Pinterest to boost the bottom line? Here are some thoughts to discuss amongst yourselves at the water cooler:

  1. Share Your Look for Less: Creating virtual “Look Books” or reference boards to share with other Pinheads. Launching a new line of toiletries? Create a board! Pitching a big landscaping project to your local bank? Show them exactly the types of plants and materials you’d use – paint them a picture, that’s what Pinterest is all about. And if they share your boards, all the better!
  2. Sell Product: While you can’t BUY anything on Pinterest, if you pin your products and link to the website within your Pin, your fellow Pinheads can easily jump to your ecommerce site. An added bonus: if you add a “$” to your Pins description, Pinterest will automatically add a price banner to the photo AND your Pin will appear in the Pinterest “Gifts” category. Sweeeet.
  3. Demonstrate Subject Matter Expertise: You’re SMART and creative, damn it, so showcase your awesome sauce with pinboards! If you’re a company that sells shoes – own it. Create a board for your products, but also create boards for other shoe-related visuals. Like great places to hike or jog if you’re in the sports apparel game. Or pictures of celebrities who wear your shoes – or who should wear your shoes. Best dressed? Worst dressed? World’s most unappealing cankles? Pin it and become a SME superstar!

Next up in this hopelessly-devoted-to-Pinterest series: how Pinterest can help your business get more business through caring and sharing. Because just like the Hokey Pokey, that’s what it’s all about!

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