Pinterest, Schminterest! Part 1
By Guest Author
February 2nd, 2012
This is a guest post by Nate Towne. Follow him on Twitter @Fancy_Lad.
Pinterest, schminterest! What’s with all the buzz about this new social media channel? Is it worth your precious web surfing time? And how can you use it to build your business so you can feel less guilt about surfing boards on Pinterest on the company dime? Read on, fearless reader – you might just learn something (I swear it’s not my fault if you do.).
Our good pals at Mashable report Pinterest is currently enjoying the limelight as one of the top 10 social networks – and it’s still (technically) invite only. Though getting an invite is pretty easy if you’re on Twitter or Google+ – heck, just ask me and I’ll invite you. Or you can ask Pinterest for an invite –I’m betting dollars to donuts they’re not going to turn you down. I’m a sharing kinda guy. The premise behind Pinterest is pretty basic, it’s a cloud-based social media network that lets you organize and share all the cool discoveries you find on the web. Pinheads (yes, I’m coining that term) use pinboards to showcase their mad style, plan vacation shenanigans, organize their favorite recipes, share gifting ideas, and among other things, drive traffic to ecommerce sites – *gasp!*
What makes Pinterest a social network? It allows Pinheads (see? I’m running with it!) to browse pins and boards created by other Pinheads. Trust me, you could spend days browsing other Pinhead’s pinboards – they are a constant source of amusement, amazement and discovery. And if you’re an entrepreneurial kind of person, the two words that stand out here are “discover” and “share.” Who wouldn’t want Pinheads to discover and share your coolness on this hotter than hot internet destination?
Let’s face it – if you build it, and it’s cool, and it reaches MILLIONS of potential customers, businesses will come. But should your business jump on the bandwagon? According to ComScore’s recent data on Pinterest, the site has nearly five million users and shows no signs of stopping in its race to the top. Data from Google Ad Planner reports nearly 1.5 million unique users are visiting Pinterest daily, and spending more than 14 minutes on the site per visit (If you ask me, this number is a little low – Pinterest is *that* addictive!). If that data isn’t enough to get you thinking, digest this new insight from Shareaholic via GigaOM: Pinterest is now driving more web traffic referrals than Google+ (not surprising), on par with Twitter referrals (rather surprising!). But juicy and compelling data aside, is Pinterest right for your business?
That’s a question for another post – in fact, my next few posts will break down why brands should consider converting to Pinterest , or not as the case may be. I promise you dear reader, it will be worth the wait. And if not, I’ll gladly give you your money back…
Entry Filed under: Blogging,Branding & Advertising,Internet,PR Tools,Social Commerce,Social Media,Social Networks
27 Comments Add your own
1. Racepoint Group | February 2nd, 2012 at 4:12 pm
Pinterest, Schminterest! Part 1 http://t.co/5sP5dDuW via @RaceTalk Blog
2. Dan Carter | February 2nd, 2012 at 4:27 pm
Pinterest, Schminterest! Part 1 http://t.co/qFFsr5UC via @RaceTalk
3. Samantha Porter | February 2nd, 2012 at 4:30 pm
Pinterest, Schminterest! Part 1 http://t.co/RLbwnBJc via @RaceTalk
4. RaceTalk | February 2nd, 2012 at 4:33 pm
New RaceTalk Post: Pinterest, Schminterest! Part 1 http://t.co/BrIlf0Ts
5. MC Citarelli | February 2nd, 2012 at 4:37 pm
Pinterest, Schminterest! Part 1 http://t.co/CzeoQCxN via @RaceTalk
6. Jenna Caswell | February 2nd, 2012 at 4:47 pm
RT @RaceTalk: New RaceTalk Post: Pinterest, Schminterest! Part 1 http://t.co/zKtTod8r
7. Geri Butner | February 2nd, 2012 at 6:25 pm
Pinterest, Schminterest! Part 1 http://t.co/qxRPBptl via @RaceTalk
8. Jen Signorini | February 2nd, 2012 at 6:38 pm
Pinterest, Schminterest! Part 1 http://t.co/iPZzSYGd via @RaceTalk
9. Morgan O'Leary | February 2nd, 2012 at 6:40 pm
Pinterest, Schminterest! Part 1 http://t.co/juzDTMzQ via @RaceTalk
10. Jennifer Grabowski | February 2nd, 2012 at 6:47 pm
Pinterest, Schminterest! Part 1 http://t.co/juzDTMzQ via @RaceTalk
11. Shelly Runyon | February 2nd, 2012 at 7:02 pm
Pinterest, Schminterest! Part 1 http://t.co/Kgxt6tqD via @RaceTalk
12. Cheri (Lapane) Keith | February 2nd, 2012 at 7:08 pm
Pinterest, Schminterest! Part 1 http://t.co/MYi7rbGV via @RaceTalk
13. Theresa Masnik | February 2nd, 2012 at 7:46 pm
Pinterest, Schminterest! Part 1 http://t.co/v9yRg8wg via @RaceTalk
14. Pamela C | February 2nd, 2012 at 8:07 pm
Pinterest, Schminterest! Part 1 http://t.co/cpdAHwIG via @RaceTalk
15. Amanda Sina Griffith | February 2nd, 2012 at 9:04 pm
Pinterest, Schminterest! Part 1 http://t.co/oZ61CJtb via @RaceTalk
16. kmjudd | February 2nd, 2012 at 9:06 pm
Pinterest, Schminterest! Part 1 http://t.co/rIitblKe via @RaceTalk
17. Deanna Meservey | February 2nd, 2012 at 9:06 pm
Pinterest, Schminterest! Part 1 http://t.co/hM5ZNksJ via @RaceTalk
18. Marcus LaRobardiere | February 2nd, 2012 at 10:33 pm
Pinterest, Schminterest! Part 1 http://t.co/8TcQesoK via @RaceTalk
19. Nate Towne | February 3rd, 2012 at 2:10 pm
My shameless self promoting tweet. Enjoy! Pinterest, Schminterest! Part 1 http://t.co/qrsXm6Kj via @RaceTalk
20. Sarah Willey | February 4th, 2012 at 12:04 am
Pinterest, Schminterest! Part 1 http://t.co/pmq8mtUQ via @RaceTalk
21. Allison Kuhn | February 4th, 2012 at 8:25 pm
Pinterest, Schminterest! Part 1 http://t.co/nhezPc7H via @RaceTalk
22. Paul Doyle | February 6th, 2012 at 4:12 pm
Pinterest, Schminterest! Part 1 http://t.co/3hTffQqa via @RaceTalk
23. Kristin Brown | February 6th, 2012 at 6:00 pm
Pinterest, Schminterest! Part 1 http://t.co/cw1GNBmN via @RaceTalk
24. Jon Temerlies | February 6th, 2012 at 9:21 pm
Pinterest, Schminterest! Part 1 http://t.co/NrNnjPX4 via @RaceTalk
25. Pinterest, Schminterest! &hellip | February 7th, 2012 at 10:01 am
[...] you’re considering Pinterest for your business are you? Well you’re not alone! As my last Pinterest post propounded, Pinterest has more than four million users and is growing each and every day. It’s [...]
26. Samantha Hamilton | February 9th, 2012 at 3:15 am
Pinterest, Schminterest! Part 1 http://t.co/zG1RWeUx via @RaceTalk
27. Jen Signorini | February 16th, 2012 at 2:45 pm
@SMLein I've had the same problem but am determined to get @pinterest to work for me http://t.co/9jO8pEjy
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