LevelUp: Beating the Daily Deal’s One-night Stand 7


I love my new smartphone. Not only is it super-awesome, but the apps give me cool stuff to cover in RaceTalk – let me know if there’s a mobile app I must see.

We love not paying full price for things, and the success of group-buying daily deal sites has only fueled our penchant for not paying full-price for everything from pizza to skydiving lessons. The challenge for vendors choosing to participate is turning would-be one-time penny-pinchers into loyal returning customers even after the coupons are distant memories. Many businesses never close the deal, instead being left with the equivalent of countless, unfulfilling one-night stands from consumers who only loved them briefly for their discounts. Now that I’ve painted this sad, sad picture for you, cue LevelUp.

Rather than offering a one-time discount to deal hounds, LevelUp instead offers consumers an incentive to come back: spend $X, get $Y in credit. Repeat. The more you spend with LevelUp, the more credit you get back. As described on the site, it’s a “Sesame-Street-simple loyalty program.” We get our savings, and businesses aren’t finding themselves in the red. Good stuff, right? Let us know about your LevelUp experiences in the comments.


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