I must have said this 100 times, and I’m going to say it again. The total number of Twitter followers that you have isn’t the most important statistic. It’s who they are. Do they engage in conversation, reply to your tweets, and re-tweet your content.
Unfortunately, many people don’t understand this concept, Newt Gingrich included. According to some reports, a whopping 92 percent of Newt’s Twitter followers are fake (other reports say the number is closer to 80 percent). In either case, over 1 million of his followers are not real.
If you scroll down Newt’s list of followers, you’ll find that many of them don’t have profile pictures and are essentially inactive users, with less then 10 total tweets, and followers, such as the following handles:
Why does Newt have so many fake followers? Apparently, he decided to purchase followers – that’s why someone on his staff has told reporters. This is not a new concept, but it is certainly the most glaring example of it, and a good reminder that Twitter follower numbers can be very misleading.