Everyone knows that the media industry has experienced widespread changes during the past few years. As a result of these changes (particularly the creation of a 24/7 real-time news cycle) many media outlets have changed the way they work with businesses and PR companies.
There have been a few outlets that have been the driving forces of these changes, most notably TechCrunch, which has done its best to make the embargo extinct. Unfortunately, TechCrunch often takes on the role of the the schoolyard bully, blasting the entire PR industry. That is why I want to take a moment to call your attention to Wade Roush, the chief corespondent at Xconomy.
I’ve worked with Wade many times in the past when he was located in the Boston area (he’s now in San Francisco) and each time he was an absolute pleasure to work with (I also did a Q&A with him for RaceTalk, which you can view here). After (what I believe to be) years of frustration around broken embargoes, Wade faced the music on May 6 and declared the embargo dead (for him). As TechCrunch did, Wade wrote a story about why he’s no longer going to work with embargoes. However, instead of attacking an entire industry while making this announcement, Wade provided reasoning, explanations and advice.
On July 29 Wade wrote another story related to PR, this time focused on how he decides which stories to write about. In this three page article, Wade explains the various ways that he finds story ideas, the types of articles that he wants to write and the best ways to approach him in order to maximize everyone’s time. Once again, the article was informative and respectful, and it was clear that Wade spent a great deal of time trying to educate and help the PR people that he currently works with and may work with in the future.
The purpose of this post is not only to share Wade’s tips and advice, so PR people can work well with him and other reporters and bloggers. I also want to take a moment and point out how Wade is a shining example of a great media person to work with. He is thoughtful, respectful, considerate, and most importantly, a great journalist.