I’ve done my best over the past several weeks to block out all of the royal wedding hoopla, and I think I’ve done a pretty good job. In fact, I didn’t even know the royal wedding was tomorrow until someone informed me they will be watching it tomorrow morning (EDT).
Regardless my my ignorance, this wedding is receiving a lot of attention, and businesses are trying to capitalize. While some attempts are a bit lame (i.e.: cardboard cutouts), T-Mobile did an absolutely brilliant job of capturing attention with a hilarious spoof of the popular JK Wedding Entrance Dance, which was also imitated on The Office.
This kind of marketing is so smart and creative, and reminds me of what Old Spice did last July. In case you haven’t seen the video, it’s embedded below.