Royal Wedding Overload

By Ben Haber

I’ve done my best over the past several weeks to block out all of the royal wedding hoopla, and I think I’ve done a pretty good job. In fact, I didn’t even know the royal wedding was tomorrow until someone informed me they will be watching it tomorrow morning (EDT).

Regardless my my ignorance, this wedding is receiving a lot of attention, and businesses are trying to capitalize. While some attempts are a bit lame (i.e.: cardboard cutouts), T-Mobile did an absolutely brilliant job of capturing attention with a hilarious spoof of the popular JK Wedding Entrance Dance, which was also imitated on The Office.

This kind of marketing is so smart and creative, and reminds me of what Old Spice did last July. In case you haven’t seen the video, it’s embedded below.

2 comments April 28th, 2011

You Say Goodbye, I’ll Say Hello

By Ben Haber

You don’t see these types of posts from us much, but I wanted to take a moment to share some RaceTalk news.

This week we’re welcoming two new bloggers, Jason Fidler and Brittany Falconer. You may recognize their names from some recent posts on the blog, and Brittany recently published a very entertaining video interview with Mr. BostonTweet.

On the other side of things, one of our long-time bloggers, Molly Galler, is moving on after two and a half years of blogging. While you won’t be able to read her social media analysis anymore, you can still follow her pop culture musings on her personal blog, Pop. Shop. Bop.

And in honor of this post’s title, here is a video for your entertainment:

7 comments April 28th, 2011