Over the past week (and most recently yesterday), both Facebook and Google have announced that they have set up deal offers and will soon be launching their platforms in select cities (mostly on the west coast).
Google’s deal launch comes after a failed attempt to acquire Groupon, and Facebook had already added limited deals into its mobile check-ins which launched back in November 2010 and had been more similar to Foursquare then a daily deal site.
Even though Google and Facebook have hundreds of millions of users, it remains to be seen if they can successfully market their deals to regional/local audiences, something that daily deal companies Groupon, LivingSocial and BuyWithMe have successfully done.
Google and Facebook won’t be the first national Internet company to launch a daily deal. AOL launched wow.com, which is available in select cities around the US, and also features national deals. However, it’s never caught on like some of the others have.
While Facebook and Google have better access to users then AOL, their ability to successfully localize the deals and get the best merchants will be critical to their success. Of course, they could always team with current regional deal sites and publicize their offerings to a larger audience.
Will you check out the deals that Facebook and Google offer to your city?
*Disclosure: BuyWithMe is a Racepoint client.