This month Rupert Murdoch launched The Daily, an iPad-only news publication. It’s on sale through Apple’s iTunes store and costs just $40 a year, which breaks down to just 14 cents per day. The Daily is focused on attracting a wide array of readers, as it covers breaking news, sports, pop culture, entertainment, apps, games, technology, opinion, celebrity gossip and more. The Daily is being treated like a big deal, too. Murdoch has put together a newsroom of 100+ people, including former New York Post columnist Richard Johnson and New Yorker music critic Sasha Frere-Jones.
Murdoch’s focus on building a digital media powerhouse will pay off big. It probably won’t happen in the next year or two, but in the long run – if The Daily continues to evolve and adapt – it will have a bright future. However, as consumers continue to adopt the iPad and tablets, they will become increasingly comfortable getting their news from these new technologies. Additionally, consumers will become excited by the new format in which news is delivered, making the entire media consuming experience more interactive and visual. However, before looking ahead, it’s important to examine the evolution of written news, which can be broken down into four main stages:
1. Print: people had newspapers and magazines delivered to their homes or purchased them at a local store (remember those days?) People weren’t able to access breaking news online – the timing was forced and consumers had to wait until the news arrived to read about what had happened in the past 24 hours.
2. Online: newspapers and magazines began publishing their content online, giving readers the choice between reading content via a physical newspaper or their computer. Consumers got hooked to receiving breaking news at all times of the day.
3. Blogs: The traditional editorial process went out the window – news became more opinionated, less research-based and occurred in real-time. Video and multimedia also became central as blogs have unlimited space for content. Traditional media outlets began sourcing stories to leading blogs, as they wanted to get in on the real-time news cycle and appeal more to online consumers.
4. Devices: The next phase of written news will be focused around specific devices, such as the iPad. For consumers, this means news will be accessible anywhere at any time, due to the mobile nature of tablets.