Kudos To American Red Cross For Correctly Handling Twitter Incident
By Ben Haber
February 16th, 2011
Last night the American Red Cross had a Twitter mix-up, and from their @RedCross Twitter handle, posted something that was meant to go out on someones personal handle:
Instead of deleting the tweet and claiming that someone hacked into their account (how many athletes and celebrities have done that…) the American Red Cross took a deep breath, admitted they made a mistake, explained how it happened, and make a joke.
They also wrote a blog post explaining the situation in greater detail.
Instead of receiving backlash from their tweet, the American Red Cross has been widely applauded through social media channels for being honest and forthright. So let this be a lesson for everyone – honesty is always the best way to go about things, especially on Twitter.
Entry Filed under: Social Media,Tweet #fail,Twitter
8 Comments Add your own
1. Ginger Lennon | February 16th, 2011 at 6:54 pm
Kudos To American Red Cross For Correctly Handling Twitter Incident http://goo.gl/fb/lrmey via @RaceTalk Blog
2. ourkudos | February 16th, 2011 at 6:56 pm
Wow, way to handle it well! RT @bhaber602: Kudos To American Red Cross For Correctly Handling Twitter Incident: http://bit.ly/hSrsny
3. Theodore Inoue | February 16th, 2011 at 6:56 pm
Wow, way to handle it well! RT @bhaber602: Kudos To American Red Cross For Correctly Handling Twitter Incident: http://bit.ly/hSrsny
4. Jen Byck | February 16th, 2011 at 7:10 pm
@jmayville Voila – http://bit.ly/fYL2xX #gettingslizzered
5. Molly Galler | February 16th, 2011 at 7:33 pm
Really impressed by the Red Cross' response to their Twitter mix up. Read all about it on @RaceTalk: http://bit.ly/fYL2xX
6. Jenna | February 16th, 2011 at 8:29 pm
RT @racepointgroup: Kudos To American Red Cross For Correctly Handling Twitter Incident http://goo.gl/fb/lrmey via @RaceTalk Blog
7. Don Stanley | October 14th, 2011 at 2:12 am
Nice! @lalonso23 I'm a fan of @redcross. they also are a case study for how to handle #smfails http://t.co/KgJa07P9
8. Don Stanley | October 14th, 2011 at 2:12 am
Nice! @lalonso23 I'm a fan of @redcross. they also are a case study for how to handle #smfails http://t.co/xuXHYSrU
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed