Last night the American Red Cross had a Twitter mix-up, and from their @RedCross Twitter handle, posted something that was meant to go out on someones personal handle:
Instead of deleting the tweet and claiming that someone hacked into their account (how many athletes and celebrities have done that…) the American Red Cross took a deep breath, admitted they made a mistake, explained how it happened, and make a joke.
They also wrote a blog post explaining the situation in greater detail.
Instead of receiving backlash from their tweet, the American Red Cross has been widely applauded through social media channels for being honest and forthright. So let this be a lesson for everyone – honesty is always the best way to go about things, especially on Twitter.