Every PR/Marketing person dreams of being the genius mind behind a successful viral video. In 2011 content creation is king and producing an entertaining and informative video to raise brand awareness is a high priority for any PR/Marketing team.
Enter this superb infographic posted by Mashable. Seriously, superb. There are several valuable statistics illustrated here covering everything from the length of the video to the best sites to promote it on. Check it out:
– Videos that clock in at 15 seconds get circulated 37% more than longer clips
– People share video on Facebook 218% more than via email and Twitter combined
– Women account for 57% of social video views
Ready? Set? Go viral!